Anime puzzle thunder toy accounted for a high proportion
From the list, the animation and puzzle products have the highest rankings. As for the animation category, domestic animation-derived toys accounted for more, Oufei Entertainment's bursting speed, super-fantasy, smart magic car god, Huaqiang Fangte's bear haunt and Yinhui police car POLI. In addition to the evergreen spelling blocks, some educational machines and children's computers have a good performance.
Another protagonist of this list, the puzzle products are also sought after by the market due to the arrival of the school season. The position of the plug-in blocks and magnetic pieces on the list has been further consolidated in the market. Some electronic devices that help children grow up, such as children's tablets, dot reading machines, learning machines, learning books, and game story books, are on the list. There was a significant increase in the second quarter.
Wu Jun, the purchasing center manager of Shanghai Baodaxiang Youth Children's Shopping (Group) Co., Ltd., said that educational toys are a category that is growing faster this year, and it can be said that it is a series of comparisons.
In addition, for electronic educational toys, in addition to children's computers, Cao Fan also mentioned the 7~9 inch large-screen video machine, which has been selling well since the summer vacation.
Overseas IP products are selling well
"Little pig Peggy and Wang Wang team made great achievements in the country by means of video site on-demand dissemination, requiring audiences to broadcast on the Internet, relying heavily on the audience to watch spontaneously. There is no good content, good plot, good picture, good IP is not It may drive the sales of derivative toys." Cao Fan pointed out that this is a domestic animation circle and a manufacturer of anime toys. Because domestic animation is still very dependent on the broadcast of TV stations, this initiative is in the hands of the players, TV broadcasts. What, what a child will look at.
According to Cao Fan, the products on the market where the pigs and the Wang Wang team have made great achievements are very popular, but the genuine price is high, which makes some low-cost pirated products have room for survival. "I hope that the authorized toy producers of these two IPs will be able to introduce more cost-effective products in the future, and the future sales volume will be more worth seeing."
Fourth quarter hotspots look at regular classes
For the market outlook, Li Hongbin, general manager of Yunnan Pu'er City Guess Toys, believes that for the mall, the biggest competitor in the fourth quarter is undoubtedly the e-commerce channel. He predicted that in the fourth quarter, there will be a sharp increase in the toy market and a lower concentration of highlights, and more promotional offers for regular products near the end of the year.
Cao Fan also agrees that the sales in the fourth quarter will focus on conventional products, among which he is more optimistic about smart voice dolls, children's robots and big-wheel remote control cars for climbing and stunts. "We are more looking forward to the Spring Festival market in the coming year, especially for regular gifts. The smart voice dolls are getting better and better in recent years, and the packaging is more beautiful. It is a good choice. The children's robots at 599~999 yuan are in line. Market demand, the market outlook is also worth looking forward to."
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