"Yesterday (12.01), originating from the price increase letters of some small and medium-sized paper mills in North China and East China, did not prompt the local cardboard rise, but triggered the crazy price increase of the Pearl River Delta cardboard factory. Some secondary factories in Dongguan also The price cuts for the order, and the notice will be issued in the afternoon. Individuals will shamelessly take out the fax video of the logistics company to create a panic atmosphere and urge the carton factory to place orders. Today, the cardboard factory has not even let go of the roots. The brush has skyrocketed by 10%."
—— quoted from Lin Qing’s “Discussing the Second Grade Cardboard Factoryâ€
On December 2nd, an article entitled "The Second Board of Paperboard Factory" was spread in the circle of friends in the paper industry in the Pearl River Delta. For a time, the atmosphere between the three-tier carton factory and the second-grade paperboard factory was instantly detonated.
Xiao Bian also learned that on the afternoon of December 6, hundreds of Pearl River Delta carton industry owners will gather in Dongguan to discuss the countermeasures, and will deviate from the market rules for individual paperboard factories, maliciously raise prices, release false news, and stop the mystery. The act of taking orders, launching a "big clean-up" action of a scale. To this end, Bao Xiaobian made an exclusive interview with Mr. Lin Qing, the initiator of the incident. The following is an interview:
Q: I remember that on June 22 this year, you launched the “Jianqiang Qingye†action against the price of the paperboard factory. The packaging zone was reported on June 24th and received 100,000 hits. Nearly 8,000 people forwarded it, which is a sensation. Sex, I believe this time will also lead to widespread concern. Can you make it clear that what prompted you to initiate this action?
Lin Qing: First of all, I would like to thank the media in the packaging zone and other media for reporting on the “Changbi Qingye†action. The action did succeed in curbing the promotion. On July 3, the paperboard factory generally reversed the price, and the price of the original paper continued in the month. smooth. This time, the action was a positive response to the repeated malicious attacks and barbaric stoppages of a few cardboard factories. If the price of paper is allowed to soar, the carton industry will be abandoned by customers, and the final result is to hand over the factory to the waste trader. Therefore, before the situation deteriorated further, it was decided to launch this action.
June "Jianqiang Qingye" action silhouette
Question: So, is this action not the 2.0 version of the "Strong Wall Wilderness" action?
Lin Qing: Strictly speaking, this action is still different from the "Changbi Qingye" in June. Although we will still block the act of taking the lead in raising paper prices, we are more inclined to cooperate with some honestly-operated paperboard factories, and everyone will sit down and negotiate a reasonable price linkage with paper prices. Therefore, we define this action as “big clean-upâ€. On the one hand, we must blacklist the paperboard factories that have repeatedly raised prices and maliciously stopped the routines. On the other hand, we must respond to the demands of the third-level factories. The behavior of low-price grabbing between the three-level factories is regulated by the industry in order to safeguard the fundamental interests of everyone.
Q: There is a question here to ask. For the phenomenon that you mentioned the second-grade paperboard factory “selling the price and playing the malicious stoppage of the routineâ€, some people in the cardboard industry said that the price of cardboard is priced according to the price rise and fall of the paper. There is a saying of exaltation. In addition, for the malicious stop, the majority of the second-level factories believe that it is found that the price of cardboard is reduced, but in desperation, they have to resort to the "stopping" policy. How do you see this statement?
Lin Qing: There is no objection to the behavior of the paperboard factory to raise the price of paper. In June, we launched a boycott, which was carried out after extensive investigation and evidence collection by the association. In May, 6, the price increase of base paper is 13~15%, and the price increase of paperboard should be about 12%, but in fact, paperboard factories generally rose by 25~30%. At present, the price of raw paper in the Pearl River Delta has not risen, but the paperboard factory has started to increase prices, and the unsatisfactory one is the price increase of 10 points. However, many third-tier factories also have the mentality of buying up and not buying down. When the price of cardboard is going down, they do have a phenomenon of singularity. Perhaps, only when the paper price is completely stabilized will everyone dispel this concern.
In June, boycotted the price increase meeting
Q: In the essay, you set the action to "big cleanup". Before the interview, Bao Xiaobian deliberately Baidu, and found that the word has a great origin. In Baidu Encyclopedia, clean-up refers to “completely sorting out or dealing with it, and it has the meaning of clearing up inside and outside the country.†Then, does the "big cleanup" in the essay cover these connotations?
Lin Qing: Oh, I really didn't think that there was no Baidu word before writing the essay, but there are some "similar gods" with its connotation. The association believes that it is impossible to stop the act of lifting the cardboard factory without taking the lead and raising it. This is also the common appeal of the majority of cartons. Now I look back at the tragic events in which the soaring price of paper in August and September eventually caused downstream customers to rush to abandon the cardboard boxes. I deeply regret it. If the carton factory can continue to resist this irrational price increase at the end of July, and pass it to the paper mill through the second-level factory, I believe that there will be no short-selling in September and a falling cliff in November, and there will be no current peak season. The history of the bleak order is poor.
Q: Just now, Xiaobian was informed that due to insufficient demand and the rationalization of the carton factory, some secondary factories have already withdrawn the price increase and the “big clean-up†action is the first battle of action. How will you organize the next action?
Lin Qing: As for the lack of demand, we have expected it. According to preliminary investigations by the association, orders were overdrawn in advance and customers used a large number of alternative packaging, so that in the fourth quarter, which was originally in the peak season, the number of cartons was reduced by about one-third compared with the third quarter. This is a losing situation for the entire paper packaging industry chain. In the final analysis, it is caused by the skyrocketing of the original paper. It is precisely because of the paper mill's price increase and the mentality of the second-grade paperboard factory "paper factory to eat meat and drink soup", which eventually leads to a situation of full loss. Therefore, as I said at the beginning, the theme of this action is to restore the ecological protection of the industrial chain. In essence, it is hoped to start dialogue and cooperation with the secondary and primary plants to reconstruct the ecology of the industrial chain. Then the skyrocketing and soaring, everyone has to drink the northwest wind, I believe that many cardboard factory owners are also worried.
Q: I saw a sentence in the essay saying that "the carton industry is hanging on the front line, and it is dangerous." Is the situation so dangerous as you describe it? Can you tell us how the future association will lead member companies to achieve a successful breakthrough?
Lin Qing: Yes, this sentence is true. The challenges facing the carton industry are very difficult. We are facing a series of crises such as order crisis, environmental crisis and service mode crisis. On the demand side, domestic demand was basically short-selled by the property market bubble, while foreign trade was deeply affected by the withdrawal of foreign capital and the appreciation of the RMB exchange rate. Recently, the United States passed the tax reduction plan and publicly refused to recognize China's market economy status. It is very unfavorable for the Pearl River Delta carton industry, which is mainly based on export packaging. Therefore, on the one hand, the association will try its best to rebuild the ecology together with the upstream and downstream of the industrial chain, and strive to win back the transferred orders. On the other hand, we will work together with like-minded industry partners to actively seek incremental markets.
Q: I would like to ask a question that everyone is very concerned about. I heard that the day after tomorrow's conference will vote for the second-level factories that take the lead in raising prices and stopping the price increase, and include them in the blacklist. In the current situation that the paperboard industry has already shown, will this increase the confrontation between the two sides?
Lin Qing: The implementation of the "blacklist" ban is the appeal of most third-level factory colleagues. For those cardboard factories that do not comply with the contract, play tricks, and fish customers, no one is willing to cooperate with them. The ban is not an end, the real purpose is to punish those unscrupulous enterprises, which is fair to most paper mills operating in good faith. For industry associations, in addition to formulating industry rules to curb low-price competition, supervision and coordination of suppliers is also one of the important functions.
Q: Ok, thank you very much for your detailed answers. I hope that under the leadership of the association, the carton industry can quickly get out of the woods.
Lin Qing: Thank you Xiaobian, and also thank the packaging zone for its support to the association.
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