The concept of commodity packaging

The concept of commodity packaging

Commodity packaging is based on the characteristics of the goods, using appropriate packaging materials or packaging containers, packaging or containing the goods, keeping the goods in good condition, so as to achieve the purpose of protecting the goods, facilitating transportation and promoting sales.

In the national standard of “General Prescription of Packaging”, the packaging has been clearly defined: “To protect the product during circulation, facilitate storage and transportation, promote sales, and use containers, materials and aids according to certain technical methods. The total name of the object, etc." Also referred to as “the operation of applying certain technical methods during the process of using the container materials and aids to achieve the above-mentioned purposes.”

Commodity packaging includes two layers of meanings: First, it refers to packaging and packaging materials and packaging materials that are used to facilitate the transportation, storage, promotion of sales, and convenience of use of goods, and are usually called packaging materials or packaging products, such as boxes and paper. Buckets, boxes, ropes, nails, etc. The second is the overall operation process of wrapping, storing, packing, and decorating commodities, and is the specific business of packaging commodities. Such as packing, ties, bottles, etc. The product formed by the packaging is called the package. The package is an extension of the package in a general sense. It includes everything from packaging output to product mix, distribution of packaging products, waste disposal and recycling, reflecting the systemic links between many departments involved in packaging.

two. The role of commodity packaging.

Commodity packaging is gradually formed and developed in the long-term economic life of human society. With the continuous development of China’s national economy, the position and role of commodity packaging in production, circulation, and people’s lives are growing. In modern production, the vast majority of products can only be completed after they have been packaged to complete the production process. Fields and consumer areas. In modern marketing activities, commodity packaging is dubbed the “silent salesman” and is a tool for propagating goods and promoting corporate image. It is also a magnifying glass and free advertisement for product features. Therefore, good product packaging has always played an important role in the production and sales of goods and people's lives.

Protect the quality and safety of goods and quantity.

The process of handling, loading, unloading, transporting, and storage of goods in the process of circulation is easily damaged and affected by the factors of the boundary, so that the goods can be deformed, leaked and deteriorated. Appropriate product packaging can resist various destructive factors, prevent the damage and influence of the goods, and protect the quality and quantity of the goods.

The goods are subjected to vibration, impact, pressure, low temperature, high temperature, etc. during transportation. Therefore, the product packaging must have a certain degree of anti-vibration, in order to ensure the safety of the transport, especially in the use of containers and pallet transport, commodity packaging can not be too simple, in order to avoid the occurrence of commodity damage accidents.

The static pressure generated during the storage and stacking of commodities is also very serious for the destruction of packaging. Therefore, the packaging should have a certain strength, to ensure the stability and safety at the specified stacking height.

The destruction factors of the environment in respect of commodities are changes in water, high temperature, low temperature and humidity, and pollution. Therefore, the packaging must have certain protection measures such as moisture-proof and corrosion to ensure that the packaging itself is stable under the influence of external environmental factors, so as to avoid Corrosion and deterioration of commodities.

The invasion of insects, rodents, and microorganisms is also a destructive factor. Therefore, certain measures must be taken to avoid rigorous packaging to prevent biological and microbiological threats and infringements.

Easy to circulate

Only through circulation can commodities achieve their consumption. After the goods are shipped from the factory, both the buyer and the seller must count, measure, count and check the goods. Packaged goods are easy to count, measure, inventory, and check. In the process of circulation, goods need to be transported, stacked, transported, handled, retail, and wholesale. The packaging is reasonable, which can accelerate the circulation of goods and improve the economic efficiency of commodity circulation. .

Easy for consumers to buy.

Reasonable packaging of goods, its drawing, trademark and text description, etc., show the inherent quality of the product and make it easy for consumers to identify it. It also introduces the composition, nature, use and usage of the product, which is convenient for consumers to purchase and carry.

Whether packaging can capture consumers' attention, evoke interest, and trigger associations is the key to whether or not commodities can be selected by consumers. Those packaging with distinctive features such as bright colors, exquisite composition, bizarre shapes, and eye-catching characters make consumers take it easy and promote purchase. Unpackaged goods will affect the desire of the customer to purchase due to poor sanitary conditions or inconvenience to carry.

Landscaping products to promote sales.

Packaging is a "silent salesman." Good packaging is a good advertisement in itself. Exquisite packaging can be used to beautify and promote the role of goods and increase market competitiveness. Good packaging, “dressing” the goods, giving people a beautiful enjoyment, and can induce and stimulate consumers’ interest in buying and repurchasing, especially when the material and cultural life of people are constantly improving. Decoration is also an important factor for consumers to purchase goods.

To increase the value and value of goods used.

The novel, unique and exquisite packaging is an important means for the appreciation of the value of goods. Reasonable packaging increases the natural life of the product, thereby increasing the value of the use of the product and increasing the value of the product. Reasonable and exquisite packaging can increase the economic efficiency of the company.

Source: Jinhua Experimental Middle School Education Group