The beer also comes with a face value! This 12 beer packaging design subverts your perception

In April last year, a study released by Angila Ruskin University in the United Kingdom showed that attractive packaging design could increase the sales rate of beer by three times . Harvey Shepard , the blogger of the famous American beer label design, Oh Beautiful Beer, once said, “ If a brewer is willing to spend so much effort and resources on design, I believe they must be equally motivated with their beer process . ”

Facing the fierce competition in the domestic beer industry, how can consumers first notice your products from the shelves without being ignored? Packaging is becoming more and more important! We have selected 12 of the world 's most special beer packaging, which have won the top international design competition awards, or have caused a warm response from the market! I believe it will provide valuable reference for your packaging design.

1.Krone Beer

Designer: Creuna

A work from the German Red Dot Awards, frosted glass bottles are rare in beer, while Krone means " crown " , in Norwegian it is represented by the horizontal E , which is also the top of the jar and the golden top of the bottle. Strengthened. All graphics are silk screens printed directly on the bottle, and the use of real gold adds a sense of luxury to this product.

2.Belgisk Blonde

Designer: Espen Eilertsen

This design received the Dieline Design Award for 17 years . The designer designed the wine label as a label and focused on the content, reflecting the brewer's own quality assurance. Simple colors and clean typesetting distinguish different products and balance the entire visual effect.

3.Commonwealth Brewing Co

Designer: Thirst

The designer said that the design of this product incorporates elements of urban landmarks and the Gulf region to create a unique and authentic local sense of belonging. Illustrations are made up of simple geometric shapes and depths created by lines to provide consumers with ornamental qualities.

4.Buzz Osmanthus honey flavor craft beer

Designer: Li Ming

Suddenly, the Hornet on the bottle caught the eye! The bright yellow color, combined with a simple black ring, shows the most obvious characteristics of the Bumblebee - yellow and black waist, giving a strong but not cheesy feeling.

5.Colonial Beer

Designer: Lindsay Jamison

This design won the Australian International Beer Awards 2017 best design, taking a distinctive fresh style. In the color with a clean and neat, is a good friend to gather photos to send friends circle weapon.

6.Arcus Pilsner

Designer: Hired Guns Creative

This package is really eye-catching. Under the background of gold and yellow clouds, the goddess of the sun opened her bow. Beautiful muscle lines, flowing clothes and hair all give people energy, energy and mythology. The goddess' slender hair, sunshine, bows and arrows are presented in gold foil, and there are layers of contrasts that make Arcus sparkle.

7.TSING TAO Premium Series "Our Fortune "2018 Dog Year Custom Bottle

This treasure blue and red hit color is very special, the metal shiny bottle reveals noble and elegant, subverting our perception of domestic beer! The Year of the Dog New Year international custom series, both Chinese characteristics, but also the international range of children, it is said that the introduction of a warm repercussions in the overseas market!

8. Atom Beers

Designer: Thirst

The designer said that this product is full of scientific taste, the brewing division created the beer with scientific principles, brewing knowledge and enthusiasm. Therefore, the shape of each of the labels is based on the presence of molecules in the beer. The paper outer packaging box adopts a transparent visual processing, and outsourcing simple geometric patterns echoes with irregular heterosexual wine labels inside.

9.Acadie French Farming

Designer: TILT

TILT said the design was inspired by the men's adventure magazines of the 40s and 50s. This wine, which is based in southern Louisiana, emits wildness and arrogance. The blue and white wine logo background highlights the attention of the red headline. The overall scene is majestic.

10.Wolfscraft

Designer: Peter Schmidt Group

A work of the German Red Dot Awards, the grey wolf's print pattern combined with the carved illustrations, conveys the craftsmanship of the beer and distinguishes different types of beer. The designer said: “ We were inspired by the aesthetics that prevailed at the time. This kind of aesthetics appeared during the brewing process, such as planks, casks and crates. ”

11. Snow Beer Art Mask Series

Snow Beer has recently replaced a new set of packaging that looks quite literary. The new series entitled " Concept " contains 4 models: a red face mask, a white face mask, a yellow snowflake, and a blue bravery. The redesigned logo combines the word “ snowflake ” with a snowflake pattern to make the entire brand's vision simpler.

12. Taiwan's craft beer Taiwan Head Brewers 24 solar terms series

The positive aspect of solar beer is to break the thinking that beer is equal to summer, and the outstanding design allows consumers to recognize it at a glance.