You can already notice that some stores support mobile payment, but instead of using Alipay, WeChat and other payment tools, they use a new payment tool that supports multiple payment methods, whether you use Alipay, WeChat, or Baidu wallet, Jingdong wallet, etc., can complete the payment. A new payment method has quietly emerged and gradually spread.
This new payment method is different from WeChat payment and Alipay payment. It is not connected to a single payment APP, but is connected to multiple payment channels. It is like a multi-use charger. It carries several different excuses and can satisfy ordinary Android at the same time. The charging needs of different models such as mobile phones and Apple mobile phones... This emerging payment method is aggregate payment.
The pain of offline payment prompted the birth of aggregate payment
When Alipay QR code payment swiftly swept through the offline shops, major institutions began their own mobile payment journey, from banks, UnionPay, to Alipay, WeChat, to Jingdong, Baidu, and various institutions have launched Your own mobile payment product. Through a variety of preferential measures, all kinds of users.
Originally, merchants only need to install Alipay. Now, in order to avoid losing customers, it is necessary to diversify the payment channel. Therefore, the original merchant checkout counter is occupied by one QR code. Moreover, in front of many QR codes, merchant cashiers often don't know which platform received the money, and at the end of the night, it is not a small one here, that is, there is more than one, and it is annoying. Extremely extreme, the payment method has become a pain point for many merchants and consumers.
In this context, in order to solve the merchant's everywhere two-dimensional code, consumers do not know which pain point to sweep, a thing called integrated payment in the United States was introduced to China, it is what we now call the aggregation Pay.
Aggregate payment is the integration of payment channels
What is an aggregate payment? Looking for a younger mother, I can get a very professional explanation. Here, Xiaobian only wants to explain in a simple but not rigorous way: the payment instrument that combines multiple payment channels is aggregate payment.
Strictly speaking, the aggregation payment is relative to the previous third-party payment, and is an extension of the third-party payment platform service. The third-party payment is between the bank and the merchant, and the aggregate payment is between the third-party payment and the merchant, and there is no restriction on the license license. In the absence of a license license, the aggregate payment service is integrated into a variety of payment instruments by a variety of third-party payment platforms, cooperative banks, cooperative telecommunications carriers, and other service provider interfaces.
Knocking on the blackboard, the focus of the painting: A notable feature of aggregate payment is that it is only the integration of the payment channel, and is not subject to the settlement of funds, so there is no need to pay for photographs. Say the image point, it is a tool, a channel, a faucet, water just passes through here, not stored, nor extracted.
Aggregate payment development model
Aggregation payments were introduced around 2015 and have shown a full-blown trend in 2016, and now there are two main models.
The first is the platform rental model. This model is also known as the SaaS model. This model is characterized by a platform built by specialized vendors to provide aggregation of multiple payment methods by providing payment software for merchants, and aggregate payment vendors charge by providing platform software. The merchant is charged a fee based on the API (data interface) call volume.
The second is the traffic split mode. This model is also known as the payment agent model. This model provides a payment platform for merchants by providing a unified payment interface for payment institutions, and provides a payment platform system for merchants, but has nothing to do with the flow of funds. .
The future of aggregate payment is limitless
After the two-dimensional code payment was released by the regulatory authorities, the growth rate of the mobile payment industry was more rapid. The development of the industry drove the demand for mobile payment services for small and medium-sized merchants under the massive line. And if there is no aggregation payment tool to bridge the gap between small and medium-sized merchants and Alipay, WeChat, Baidu wallet and other payment methods, mobile payment will become very cumbersome. On the other hand, licensed third-party payment companies are unable to achieve full coverage of the market, and institutions like aggregate payments are needed to help open up external channels. Therefore, aggregate payment becomes very important.
In the future, aggregate payments will be made in the following areas.
1, scene aggregation
With the enrichment of mobile payment application scenarios, the application scenarios of aggregate payment will become more and more abundant. In the future, whether it is water and electricity coal payment in the field of public payment, cable TV payment, or public transportation, subway parking, etc. are all potential markets for aggregation payments. Moreover, with the rise of smart terminals such as smart cloud POS, payment methods such as QR code, NFC near field, and IC card swiping will be integrated into the broad scope of aggregate payment.
2, channel aggregation
In the future, there will be more and more payment channels for aggregate payment, not only limited to the few Alipays, WeChat payment, Jingdong payment, bank payment, etc., bank card receipt, Alipay, WeChat payment, game card Aggregate payment services for mobile phone recharge cards, bus cards and other prepaid cards will also be included in the aggregate payment camp.
3. Financial integration
Payment and finance are inseparable. If finance is a flow of money, then payment is the faucet and the entrance to all financial scenarios. As a form of entry, the aggregation payment will become an effective channel for multi-financial integration. It is possible to implement a variety of payment methods in a timely manner, real-time reconciliation, and qualified institutions will no longer limit the business to traditional Diversified financial services represented by payment services, merchants' water loans, consumer installments, financial management, and member financial services will all emerge, thus forming a diversified competitive advantage for aggregate payment institutions.
4. Geographic expansion
In the future, the vast number of secondary cities, counties and rural areas will be huge markets for aggregate payments. There, mobile payment is still in its infancy, with a single payment product type and extremely scarce payment services. Simple POS machines or software collection and payment are difficult to meet the growing needs of merchants. Aggregate payment can meet market demand and is low-cost. The sinking trend has already taken shape, and it is bound to open up a new blue ocean.
After mobile payment, aggregate payment is the next industry enthusiasm, wealth blue ocean. If you have not seized the opportunities brought by mobile payments, then don't miss the aggregation payment!
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