Tea packaging design points

[China Packaging Network News] Tea packaging is the key to ensuring the quality of tea in the field of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people the enjoyment of the United States, but also appear constantly in the supermarket and change the sales methods. Can directly stimulate the desire of consumers to purchase, so as to achieve the purpose of promoting sales, play a role as a silent salesman. Good tea packaging has a collection value, and can also be reused as a reuse package. While saving resources, it also promotes tea culture. A good tea packaging design must have a good foundation. Tea is the most essential thing for packaging. That is how to maintain the quality of tea without deterioration. Only by fully understanding the characteristics of tea and the factors that cause it to degenerate, can we choose appropriate materials and apply it reasonably according to these characteristics so as to achieve perfection, especially for natural and pollution-free green food, we must also strengthen environmental awareness. The need for people to return to nature.

The characteristics of tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidative, adsorption, brittleness, and variability. Therefore, when designing tea packaging, we must consider the above characteristics and consider using suitable materials for packaging. We should choose composite materials that have good moisture resistance, oxygen resistance, light protection, and no odor, and have a certain tensile strength. Investigations and researches are currently used in the market better than polyester/aluminum foil/polyethylene composites, followed by stretched polypropylene/aluminum foil/polyethylene composite materials. These commonly known as aluminum/platinum composite films are moisture-proof in daily tea packaging. Oxygen resistance, the best one of the security performance. Now there is a new packaging box, which is a paper composite. The upper and lower lids of the cans are made of metal. The can body is made of offset paper/printed paper aluminum foil/polyethylene and it has a strong effect of freshness preservation. The metal cans are lighter and the design methods are more pleasing and beautiful, and give the designer more room to play.

Tea packaging can generally be divided into two major categories, namely large packaging and small packaging.

Large packaging is also called transport packaging. It is mainly used for transport, storage and warehousing. It is generally used for wooden boxes and corrugated cartons. Tin cans or iron drums are also used. Small packaging, also known as retail packaging and sales packaging, can protect tea quality. There is also a certain amount of ornamental value, which is convenient for publicity, display, exhibition and sale, and it is easy to carry.

There are many types of small packaging, from the different materials can be divided into hard packaging, semi-rigid packaging and flexible packaging of three categories, such as hard packaging, tin, tin, porcelain, glass bottles and craft wooden box, small bamboo box, engraved Gold-plated boxes, etc.; semi-hard packaging with various cardboard boxes; flexible packaging with paper bags, plastic food bags and various composite bags, etc. The design can be based on different needs, with appropriate materials for packaging design.

The first thing to consider when designing tea packaging is its material and structure. Whether packaging materials are suitable or not will directly affect the quality of the goods. This is also determined by the nature of tea, a special commodity. Therefore, it is generally advisable to use structural precision. Open the material for tea packaging. With the development of the packaging industry and the combination of modern high technologies, many new types of packaging have emerged. There are also many new and unique tea packaging on the market, but some packages appear to be high-end, but there is a tendency to overpack, and some are out of the attributes of the goods, blindly pursuing a surface of gorgeous decoration and impetuous colors, and the tea itself The quality is inconsistent. For example, there is a surface on the market that is plastic and engraved gold-plated tea packaging. From the packaging, you can't see any information conveyed by a product. It gives a sense of craftsmanship, not tea.

Tea packaging color design

Color is the most attractive to customers in packaging design. If the colors are properly matched, consumers will have a pleasing sensation and can attract consumers' attention. The color of the package is constrained by the attributes of the product, and the color itself has its attributes. Therefore, the use of color must be prudent, and strive to be small and refined, simple and neat, or fresh and elegant, or gorgeous and moving, or simple and natural, we must consider the customs and appreciation habits of consumers, but also consider the grade, occasion, variety of goods, Different colors use different colors. The design should pay attention to the unity of color and overall style. It cannot use too much color, nor can it use gold or silver everywhere, giving people a sense of illusion. When designing, we must consider the comparison with similar products and investigate and analyze similar products. Research, learn from each other, and design a competitive packaging that can stand out in many products.

Tea packaging image design

The pattern design of tea packaging can make the goods more vivid, vivid and interesting. Some patterns on the packaging are old and cumbersome. They are not strong in commodities, and they lack the sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are used everywhere. The tradition is not retro, and it is not copied. The nationality is not painting dragons and painting a phoenix. Representing it, we should give it new content, new life, and new forms. We should incorporate a spirit into it, and a kind of charm should be embodied. Tradition should be a style, a fashion, more symbolic, and more concise. The truly traditional packaging industry gives people a sense of culture, connotation and extraordinaryness, which is also consistent with the personality of tea.

Tea packaging text design

Tea packaging text is also an important part of the design, a package can be without any decoration, but can not be without the text, just like the same person, he must have a name, tea packaging must be concise and clear text, fully reflect the attributes of goods, should not be used too Cumbersome fonts and illegible characters, too rigid and angular fonts are not suitable. Tea is a traditional and national product. China’s calligraphy art has a long history, but also has a strong artistic and ornamental nature. It can use calligraphy to reflect the rich culture of tea culture and reflect the long history of the Chinese nation. Cultural history, it is the best, but to use easy-to-read, easy-to-read, easy-to-recognize fonts, too little or unclear fonts to use less, we must take into account the discernment of consumers, to make people at a glance.

In addition, tea packaging design must comply with China's "tea packaging," the relevant provisions of the packaging logo should be eye-catching, neat, clear, and a complete label, indicating the product name, manufacturer name, address, production date and batch number, shelf life, grade, Net weight, trademark, product standard code, and items that can be changed can be printed as stickers to supplement the description.

The elements of the tea packaging design, such as materials, colors, patterns, and texts, are closely related to the commodity. The most critical issue is how to accurately and rapidly deliver product information. This is a problem that designers must put in the first place. This is also a measure. Whether the packaging design is excellent or not.