Seeking new competitive enterprises, the informationization process of the catering industry is accelerating

The analysis of the catering industry by the China Cuisine Association pointed out that due to the market environment changes, the catering industry experienced severe challenges of slowing down growth and falling profits. In the first half of the year, only 168 catering enterprises in Beijing market closed 2168 stores, and the industry development was at the lowest point in recent years. . Many catering companies have transformed themselves into new development opportunities. On July 31, the new Spicy Road Restaurant Group, known for its casual fish hot pot, announced that it will replace the original system with a new POS system. The purpose is to enhance the competitiveness of enterprises, optimize the ordering and cashier links, and enhance the links between people, finances and materials. The flow of information is unimpeded.

Li Jian, chairman of the new hot road, and Liu Yong, general manager of Chensen Century Technology Co., Ltd. signed a cooperation agreement. The new hot road will use the POS system provided by Chensen in its up to 100 stores. It is expected to be August 29 The day officially launched. According to reports, only this one investment is more than 10 million.

Li Jian said that the importance of informatization to the development of enterprises is unquestionable. Catering information is not just a client and electronic menu, it is more complicated than industrial information. As a chain restaurant company, Xinshao Road attaches great importance to information construction. This cooperation with Chensen aims to optimize the ordering and cashier links, improve the flow of information in the three major segments of people, finances and materials, and improve customer satisfaction.

What is the role of a POS system with a price of 10 million? What are the benefits for the development of the restaurant industry? In this regard, Liu Yong, general manager of Chensen Century explained the reporter. First of all, the pos system can prevent clerk corruption and human error. Shorten the time for guests to checkout and increase customer satisfaction. Secondly, if the catering industry plans to open a store quickly, without the full control of information, it is difficult to manage the management of all stores, and the POS system has paved the way for expansion. In addition, the new spicy road will use the POS system in the later stage, install the kitchen visualization system, and connect with the ordering system in the waiter's hands in real time, saving the post-meal after-meal and pre-fabrication of the dishes. The post-cooking visualization system can calculate historical data and display the estimated single dishes, saving the main dish serving time.

It is reported that at present, the informationization of the catering industry is still in the stage of gradual development, and the degree of informationization of various enterprises is uneven. The POS system is generally used in large-scale well-known catering brands, such as KFC, McDonald's, 呷 呷 、, 真 功. Li Jian, chairman of the new hot road, is ambitious. He plans to break through 100 at the end of the year and open to tens of thousands of stores within 25 years. Therefore, he made a big investment in the information system. It is reported that the group invested tens of millions of yuan to deploy the ERP system last year. The system covers all aspects of business management and restaurant operations management to manage and optimize people, logistics, procurement, finance and more. This combination can optimize the POS system for ordering and cashiering in stores, and gradually realize the comprehensive informationization of the company itself.

Li Jian, president of New Spicy Road Restaurant Group, said that informationization is a threshold for the development of catering enterprises. It is one second ahead of others on the road of informationization, which means taking the lead. With the development of enterprises and the increase of business volume, the company's demand for information management systems is growing. In recent years, the “three highs and one lows” phenomenon of high rents, high labor costs, rising raw material prices and lower profits has been faced by catering companies. Nowadays, combining catering back-end management with advanced IT technology, rational and scientific management of enterprises can not only improve management efficiency, but also be an important measure to achieve differentiated competitive advantages.

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