Honghuo Catering Cloud Service Co., Ltd. (hereinafter referred to as Honghuotai) is a catering cloud service company jointly established by UF and Haidilao in December last year. Unlike other food and beverage information companies, Honghuo has an inherent advantage. One of them connects to the largest enterprise-level information service provider in China, and one of them connects to the largest chain catering enterprise in China. Based on the UF business application cloud system and technical strength, the R&D team of Honghuotai can concentrate on studying the pain points of the catering industry, and the right medicine and rapid growth. .
In less than a year since its inception, Red Fire has released a number of catering cloud service products, including:
l Red Hot Pot dining app released on April 19, 2017;
The products have opened up the cloud application of all levels of UFIDA and the payment system of each end, and connected with tens of thousands of excellent catering enterprises across the country. On the one hand, it provides enterprises with integrated enterprise meal management services from budget, approval to ordering, payment and reimbursement; on the other hand, it also helps restaurants to establish corporate member channels and connect enterprises with excellent restaurants.
l On July 1, 2017, Haidilao Cloud Store Business System was launched;
The Red Sea's Haidilao Reconstruction Project is divided into three phases. The first phase of the order cash register system is expected to complete the completion of 200 national stores at the end of October this year. In April next year, the global store will be completed, and the Haidilao Smart Restaurant will be escorted.
l On October 10, 2017, UF Food Cloud HUO-SaaS products were launched;
The HUO-SaaS product line is aimed at the SaaS service platform for medium and large catering companies.
HUO-SaaS – Smart Innovation, Leading the Trend
The products launched on October 10th are part of the HUO-SaaS product line, including: HUO POS, HUO scan code, HUO cloud box and HUO members. The HUO business, HUO operation and maintenance, HUO SCRM and other product lines will be launched around the end of this year.
l HUO POS: This product is a diversified cloud POS that connects to the cloud and is easy to use. Solve a series of problems such as store reservations, ordering, queuing, and cashier.
Products include T-POS, M-POS and iPad-POS. Among them, T-POS is placed on the bar, high-definition touch screen, Android soft and hard one; M-POS is a handheld POS, mobile application, that is, click and tie. The iPad-POS is based on the iPad's ordering cash register POS.
l HUO scan code: This product is designed for consumers. It can be used for scanning, ordering, and paying on the mobile phone side, saving time and money and effectively enhancing interaction with consumers.
l HUO Cloud Box: This product is a restaurant offline cloud solution innovatively developed by Red Fire Tower to ensure that the data can still be connected to the cloud after the network is disconnected.
Simple operation: it can be used online, and it can be automatically recognized by HUO POS, and the store data can be cached infinitely to minimize the dependence on the network.
Safe and reliable: It can realize intelligent network monitoring, cloud/local free switching and automatic uploading and downloading of data, and the data is unified and unique. There is a network automatic link cloud service, the network is automatically cut to the local, seamless switching, business is not interrupted.
Fast and stable: cache store data, pictures, tables, dishes, etc. All resources are obtained locally, which effectively improves efficiency.
l HUO members: Data-driven precision marketing! Including member grading management, differentiated services, personalized marketing, etc., scanning code is the member, attention is the member, payment is the member, grasp each interaction with the consumer.
And through diversified scene marketing, through data-driven precision marketing, grasp the consumption habits of each member, build member-specific activities, and help catering operations. In addition, based on the secondary marketing of the RFM model, the member value is enlarged, and the repurchase rate and the store rate are improved.
Service as a starting point for service re-operation
At the product online media communication meeting, the president of Honghuotai Tu Hui repeatedly stressed that "the products provided by Red Fire Station are not tools, but services." Red Fire's services include two levels: information services and operational services. The information service refers to technical level services such as software/hardware services and operation/departure/deployment services. The operation includes the service system of the member operation, store operation, and comprehensive operation of the enterprise.
The newly released HUO-SaaS series of products is a software/hardware service category and an important entry direction for the Red Fire station operating system.
For this round of new product release, Liu Jie, Director of Product Planning of Honghuo Power, elaborated on the four advantages of product service:
First, reduce the cost of obtaining customers
First, use the Red Fire Terrace catering app and its own corporate resources to help the restaurant to drain stable enterprise customers. Second, through the application of intelligent sensing system technology, establish a self-marketing platform for restaurants. Third, through the intelligent data management analysis application, the members will be hierarchically managed, differentiated services, personalized management, maximize the value of members and reduce costs.
Second, mobile cashier enhances customer interaction experience
Enhance customer experience with big data analytics technology through applications such as “customer scan code orderingâ€, “smart engineâ€, “multi-person interactive orderingâ€, “mobile aggregation paymentâ€. And connected with the back-end supply chain system, to achieve intelligent replenishment, intelligent goods, but also provide data support for the latter integrated operation services.
Third, the integration of the front, middle and backstage platforms
Based on the UF business cloud system, Red Fire Tower integrates cloud in the fields of finance, procurement, and manpower to form a platform for integration of the former, middle and rear platforms and integration of the group.
Fourth, the integrated operation engine
The Red Fire is the main "5+1 mode", and the five are the five centers: the operation center, the marketing center, the supply chain center, the order center and the data center. The five centers are built around the "operation and maintenance service". “The '5+1 mode' has been well proven in the Haidilao project,†said Liu Jie.
HUO SaaS+ industry chain collaborative development, innovative value
According to statistics, in 2016, China's catering revenue reached 3,577.9 billion yuan, and the turnover of chain catering enterprises reached 152.7 billion yuan. At this scale, why has there been no catering supply chain supplier like Sysco?
The reason is that Chinese catering enterprises are very different from foreign countries. For small and medium catering enterprises, they are more sensitive to the price of ingredients than food. For high-end catering, most of them have such a catering supply chain system, which is relatively closed.
Behind the Red Fire Tower, relying on UF's nearly 3 million corporate customer groups, including many food supply chain companies, has a unique platform foundation. According to Liu Jie, establishing a cloud service ecological platform for the catering industry is the “vision†of Honghuotai. UFIDA cloud application is the “stone†of Honghuotai. Through the UF cloud link upstream and downstream industry chain, it can open up and optimize processing, logistics and procurement. , payment, finance and other links.
In addition, not only with UFIDA, Honghuotai can seamlessly interface with many Internet platforms, and strives to build a catering cloud service system that is cloudized, intelligent, industrial chain, and integrated.
“Honghuo has established long-term partnership with customers and grows with them. Our success must be based on realizing customer value and helping customers succeed. We need to increase users' income, savings, efficiency and risk control. Success! Red Fire Tower will make unremitting efforts in the transformation and innovation of customer value, and create a cloud service platform for the leading catering industry in China and the world in the application and practice of large and medium-sized catering enterprises." ----- President of Honghuotai Tu Hui
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