In the middle of the century, the good quality Parker pen was severely challenged. The ballpoint pens invented by the Belo brothers from Hungary, because of their three advantages of “practical, convenient and cheapâ€, have been welcomed by the majority of customers, occupying most of the market of Parker pens, and Parker was forced to the bankruptcy. However, in a very short period of time, Parker turned the crisis into a turning point and rediscovered a development path of its own:
In 1960, Parker was approved to become the exclusive supplier of British royal writing utensils, and Parker pen became the royal pen of Elizabeth II;
In 1962, Parker made special edition Parker pens from some of the first rockets in the United States and sold them to important people around the world;
In 1987, Parker launched a century-old commemorative pen, which became a treasure that collectors dreamed of...
How did Parker think of the trick of returning to life?
At the time, Parker's general manager, Makoli, pondered and tried to make Parker pens more practical, convenient, and cheaper than ballpoint pens. He sent people to conduct market research, hold a high-level meeting of the company to study countermeasures, and ask people to make suggestions, but they are all in vain. Makoli, who had nothing to do, wrote to one of his university teachers to tell the heart of his grief. In the reply, the teacher told a story: On a street, there was a merchant who sold the utensils. The goods were cheap and the crowds of the whole street were quickly squeezed away. Soon, an old man would open a utensil store next door to the store, and everyone would discourage him. The old man said with confidence that I distribute antiques and antiques don't need to be cheap! Makoli was inspired to announce two major decisions: a substantial increase in the price of Parker pens, while drastically reducing the production of Parker pens.
As it turned out, the Parker pen was not only not pushed by the ballpoint pen, but became a world-famous brand.
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