Evaluation function
The evaluation function is also the basic function of commodity packaging ethics. Moral evaluation is a great social force and people's inner will power. Morality is an impartial judge. Morality is a way for people to grasp reality through evaluation. It realizes its function by judging the surrounding social phenomena as "good" and "evil". The moral evaluation function of commodity packaging means that it has the ability to distinguish the behavior of commodity packaging is not good and evil, mainly including self-evaluation and social assessment. Whether it is the individual's self-evaluation or the social evaluation of all aspects, as an important spiritual force, it will affect the commodity packaging activities of commodity packaging.
The realization of social assessment is based on the approval or condemnation of public opinion, mobilizing people’s sense of honor and shame and conscience, cultivating people’s ability to know good and evil, and adopting an attitude of good and evil. Through evaluation, it is clear that righteousness is good and evil is evil. It helps Form a good social environment and good social atmosphere, form a common sense of moral responsibility, and make the normal activities of commodity packaging. This is the "heteronomy" of morality. "Hex law" refers to relying on external forces to allow people to accept certain moral concepts and fulfill certain moral norms, and rely on public opinion and social rewards and punishments as the driving force to promote people's ideological, word and deeds. Therefore, He is esteemed and obeyed, and its fundamental function is external sanctions. He has the following characteristics: First, authority, second, binding, third, mandatory, fourth, passive, and fifth, his teaching.
Cognitive function is a prerequisite for evaluating functions. Taking the correct understanding of commodity packaging morality as the yardstick and standard of evaluation, this is moral self-discipline. “Self-discipline†means that the binding and driving forces of people’s behavior depend on reason, belief, and moral conscience, relying on self-consciousness rather than external force. Pay attention to people's subjective awareness, wisdom, potential and creativity. The basic function of self-discipline morality is internal sanctions, which require the subject to self-discipline, self-selection, self-planning, self-evaluation; and require the establishment of a good internal court, self-determination of their own words and deeds. Therefore, self-discipline morality has the following characteristics: First, self-consciousness; second, autonomy; third, internal control; fourth, self-education.
The moral evaluation function of commodity packaging forms two driving forces through self-evaluation and social evaluation, and finally achieves the purpose of regulating the behavior of commodity packaging. For example, our understanding of commodity packaging ethics is based on commodity packaging management regulations, self-discipline of product packaging industry, and general social morality. When a product packaging operation and a product packaging work violate the rules of commodity packaging and social ethics, it is the first to receive external The pressure of public opinion. Under the pressure of this invisible and important spiritual power, adjustment behavior will occur. The new flying refrigerator packaging used to be "good for product packaging, not as good as the new flying refrigerator," which is a slogan for product packaging. The vague meaning can be understood by the public. When it is criticized by the society, it believes that it has unfair competition and belittles others. When the product is inclined, it has to be corrected. "The new flight advertising is doing well, not as good as a new flying refrigerator." The richness of the meaning of the logo and the conciseness of the language are far less than the former, but it is in line with the morality of commodity packaging, and thus has won a positive evaluation.
Educational function
Morality also has an educational function, which shows that morality is an inspiring guide. By cultivating people's good moral consciousness, moral quality, and moral behavior, it establishes correct concepts of duty, honor, justice, and happiness, making it a morally pure, ideal and noble person. The moral education function of commodity packaging refers to its ability to cause public opinions, condemn bad behavior, praise good virtues, establish a moral model of commodity packaging, guide the behavior of commodity packaging practitioners, and shape the moral personality of commodity packaging through evaluation and incentives.
Mainly through the improvement of product packaging moral awareness and evaluation of the good and evil behavior of commodity packaging and play. Through commendation of excellent goods packaging works, it identifies moral direction for commodity packaging practitioners, and uses negative teaching materials to condemn and criticize unethical behaviors, thereby transforming packaging moral knowledge into moral “orders†for packaging practitioners. The idea form of commodity packaging morality becomes a reality commodity packaging behavior in the practice of commodity packaging, so that the “existing†bad behavior is transformed into “have†good behavior.
Balance function
Morality also has a balance function. Morality not only regulates the relationship between people, but also balances the relationship between man and nature. It requires people to correct their attitude toward nature and regulate their own behavior. Environmental morality is one of the social morals of the contemporary society. It can educate people to benefit from the high sense of responsibility of future generations, and to develop natural resources, develop social production, and maintain ecological balance from the overall interests of society and long-term interests. Actively manage and prevent the destruction of the human nature of the natural environment and balance the normal relationship between humans and nature. This requires that when designing commodity packaging, we should try our best to resolve the reasonable positioning of products and packaging, avoid flashy packaging, use high-performance packaging materials and hi-tech packaging technologies as far as possible, and ensure that the quality of products is minimized while minimizing the use of packaging materials and Reuse rate, reduce the cost of comprehensive packaging, pay attention to ecological environment protection, and establish a symbiotic and harmonious relationship between product packages and people and the environment. Continuous development of controllable biodegradable, photodegradable and water-soluble packaging materials, while introducing new packaging materials, simultaneously launched its recycling and reuse technologies to minimize the damage to the ecological environment. At the same time, it must be in line with the international packaging technology standards, so as to bring good prospects for the development of enterprise products and packaging. We should promote green packaging, promote the establishment and improvement of packaging recycling and recycling systems, make full use of packaging waste, greatly reduce the pollution and damage to the ecological environment, reduce the consumption of natural resources, make the human living environment safer and more Comfortable.
(author/Wang Youliang Institute of Ethics and Moral Construction Zhuzhou Institute of Technology)
Source: Journal of Changsha University of Science and Technology: Social Science Edition-2005