Abstract: In the process of the formation of pre-historic humans' ability to "obtain analogism" and the ability to creatively reproduce the "image" in China, not only the ability to create Chinese characters, but also the creativeness of the image in two dimensions has been formed. The general performance ability. One of the development forms of this ability in human society is the “visual communication activities in two-dimensional spaceâ€, and conveying information is the main purpose of the creative and creative activities in this plane. It is present in different time and space. A human social activity. In different times, this type of activity will be given different connotations and meanings. The Western concept of modern graphic design is developed in history, and the history of world culture is also a history of learning and learning from each other. In the West today, the so-called "people-oriented" design concept has fallen behind, attention and study of Chinese people "days The "artful people" concept of art, and the concern for such activities in the country where the printing technology was born, must be the inevitable way to understand the history of world design and develop China's graphic design.
Keywords: 2D, visual communication of information, creativity and creation, Chinese characters, graphic design
No human cultural activity is suddenly born on a certain day. The same kind of thing or the same kind of activity will be given different spiritual connotations and concepts in different times. Today, Western modern design concepts have been deeply ingrained in China. In the reality that the West’s so-called “people-oriented†design concept has fallen behind, attention is paid to the Chinese people’s “art of man and nature†artistic concept in graphic design. The "visual communication activities in two-dimensional space" in the country where printing technology was born is inevitably a meaningful topic.
The needs of prehistoric humans for the transmission and recording of information are the basis for humans to produce language and words. Before the birth of texts, the means for humans to convey and record information is very rich. In addition to sound and form, the most important thing is to use the expression of paintings and symbols to allow the person to be communicated to read the information visually. The graphic design of human social activities may be traced back to the moment when humans first portrayed figures and symbols on the rock wall to convey and record information.
In the process of the formation of Chinese prehistoric humans' ability to "like to take images" and to reproduce the creative ability of "objects", not only the comprehensive ability to create Chinese characters, but also the creativity, creative thinking and performance of Chinese people are bred. Ability, both in the two-dimensional space creatively summarizes and expresses the ability of the image.
When the human's strong demand for words further stimulates the development of Huaxia's ancestors' ability to "creatively express and express the image in two dimensions," the occurrence of Chinese characters is inevitable. Another result of the development of this ability is the recording and communication of information through the integrated use of symbols, text, and graphics. Even when the Chinese characters were not formed, the ancestors could be initially aware that marking symbols (as the predecessor of the characters) and depicting the figures on the surface or plane of the artifacts at the same time could enrich the means of expressing thoughts or make them documented. Content is more suitable as a memo. In this article, I call this activity "visual communication in two dimensions." Because it is a pure visual means to accomplish its purpose, it can be said to be the prototype of modern visual communication design.
When this kind of activity is transformed into a productive force by the conscious of the ancestors, it has become one of the necessary means for the development of human society. This kind of human activity exists in all different civilizations in the world. In China, due to the continuity of Chinese characters and the continuity of Chinese culture, Chinese people have been deeply influenced by the culture of Chinese characters when using this method.
one. Chinese characters - a solid carrier of Chinese culture
The creation of Chinese characters originated from ancient times. As the most basic symbol in Chinese, it has always been a loyal recorder of Yanhuang civilization and a solid carrier of Chinese culture. Even if it ignores its character as a character, the cultural connotation of the Chinese character itself is still Broad and profound. From ancient times to the present, the influence of Chinese characters and their various forms of art on the ancient Chinese graphic design art and the enlightenment on the field of modern graphic design has always been accompanied by the inheritance and development of Chinese culture. The inheritance and development of culture is an important symbol of the growth of civilization. When a nation’s text disappears, or if it completely turns into another national language, it is difficult to say that this nation inherits and carries forward the civilization of their ancestors. In the development of this vector of Chinese civilization, the invention, development and application of Chinese characters played a fundamental role. As Mr. Qi and Mr. pointed out, Chinese characters preserve the historic and pure memory of the people's distant memories, and they have the irreplaceable value of other documents. The uniqueness, accuracy, and stability of this type of writing and expression of Chinese culture are indisputable.
Under this understanding, I wanted to think about the origin, occurrence and development of Chinese characters and their relationship with the "visual communication activities in two-dimensional space" from the perspective of cultural integration and visual communication design. , as an entry point for the entire article.
two. Analysis of Creative and Creative Thinking Characteristics of Chinese Characters
The process of the evolution of Chinese character's characters is the long and complex design process of Chinese characters. This process actually continues until today. The discovery of a large number of painted pottery and bronze patterns and symbols has helped us understand the process of the occurrence and evolution of Chinese characters before Oracle from the perspective of art design; we have observed the ability of Hua Xiamin to creatively summarize and express things in two dimensions. helpful.
1. The creation of Chinese characters and "image thinking": Aristotle in "On the Mind" said: "The soul can not think forever without imagery." Archaeological discoveries in the era before the Oracle, basically limited to the pattern and a very small number of symbols, which give Our decisive textual research on the Chinese character-building process has created a gap that is hard to overcome. However, this does not affect our study of the ability of the ancestors to generalize and express the creative image of the things in the two-dimensional space. "Object image" and "image" are external images or phenomena of human beings that can be directly captured by the senses. The further development of this ability of prehistoric human beings has become a kind of "image" thinking ability at a higher level of consciousness. The "object image", "image", and "image" (I call these "image thinking" in this article) together constitute the thinking medium and tool for Chinese people to understand the objective world, and they form a kind of Refined form, induction, and create the image of thinking ability. The richness and variety of colored pottery patterns and the evolution of pattern patterns to the regularity of symbols are precisely the externalization of the rich and vague aesthetic perception and creative imagery ability of prehistoric ancestors.