Modern packaging design is a culturally oriented, life-based, and modern-oriented design discipline. Therefore, both in theory and in practice, we should treat packaging design as a form of culture.
The famous cultural anthropologist Malinowski said that "in human social life, the needs of all living creatures have been transformed into cultural needs." Modern packaging design is a culture-based, life-based, Modern oriented design discipline. Therefore, both in theory and in practice, we should treat packaging design as a form of culture: In modern society, the study of design theory is not only an in-depth analysis of a discipline, but should be a variety of Interdisciplinary views. The packaging design activity as a cultural phenomenon to observe, it is not only a simple material function of the satisfaction and spiritual needs can be covered in one word, which is the connotation of modern designers must be explored.
Culture is the sum of material wealth and spiritual wealth created in the course of human history practice. So can the packaging design culture include all people’s behaviors and the things created by these behavioral methods, as well as those formed based on these aspects? Mental concept. In general, these complex components of many design cultural elements can be divided into three levels.
First, the material layer of packaging design, which is the surface layer of design culture, mainly refers to the material carrier that contains the elements of design culture. It has the features of materiality, basicity, and degeneration. Such as various packaging design departments and packaging design products, exchange of goods places and consumers in the use of packaging products, such as consumer behavior.
Second, the packaging design organization system layer. This is the middle layer of design culture, and it is also the materialization of the inner layer of design culture. It has a strong era and continuity: it mainly includes the coordination of the relationship between the various elements of the design system, the standardization of design behavior and the judgment and correction of the organizational system of design. Countries with relatively advanced packaging design culture in the world have their own relatively complete organizational systems. In countries where packaging design culture is relatively backward, the organization system is largely incomplete.
Third, the concept of packaging design. It is a state of cultural psychology, so it can also be regarded as the conscious layer of design culture. It is at the core and dominant position and is the basis and basis for all activities of the design system elements. The impact of the development of science and technology, productivity enhancement and cultural advancement on the packaging design culture is mainly manifested in the aspects of production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. . It is the most stable part of the design culture structure, and it is also the soul of design culture. It exists in the human heart, and it develops and changes. It will eventually be directly or indirectly expressed in the organizational system. This stipulates its own development and laws, absorbs, reforms, or repels the elements of foreign cultures, and influences the development trend of design culture.
The three aspects of the packaging design culture structure are related to each other and form a system that constitutes an organic whole of the packaging design culture. The material layer of packaging design culture is the most active factor. It is active and easy to communicate. At the same time, the development of packaging design culture is always reflected in its body. Such as China’s reform and opening up, learning advanced science, culture and technology from abroad, product penetration is playing a leading role in this cultural shock; in the market, product packaging is updated. An endless stream. The organizational system layer is the most authoritative factor, which stipulates that the overall nature of packaging design culture is an important link for maintaining the inter-group relationship of design, and it is also a guarantee for the scientific and effective implementation of packaging design. This level consists of a set of intrinsic criteria systems, which are the criteria for packaging designers to perform design activities. Different design concepts will bring different behavioral styles and social outcomes, recognizing new requirements imposed on us by the new environment, and mastering new ideas, concepts, and new methods that meet such new requirements. This is the new design concept. height. The three are interdependent, combined with each other, infiltrated each other, and integrated in each specific packaging design activity and design work.
Packaging cultural elements spread in space and time, exist in a certain space, resulting in the nationality of the packaging design culture, because the culture exists within a certain period of time, resulting in the era of packaging design culture and nationality, constitute a packaging design culture of the community Properties and essential properties.
The nationality of the packaging design culture involves the occurrence of culture. It is precisely because the culture of the world does not come from the same source. Of course, there is a nationality problem. Every nation in the world, due to the constraints of different natural conditions and social conditions, has formed the language, habits, morality, thinking, values, and aesthetic concepts that are not to be asked by other nations. Therefore, it will surely form a distinctive national culture. The nationality of packaging design culture is mainly reflected in the conceptual level of the packaging design culture structure, which reflects the psychological commonness of the entire nation. Different cultures and different cultures lead to different cultural concepts, directly or indirectly, in their own design activities and products. Such as the scientific, logical and rigorous and rational style of German design, Japan's novel, smart, light and exquisite and full of human features, as well as Italian design elegance and romantic sentiment, these are all born of their different ethnic groups. In the atmosphere of cultural conception, the stability, completeness, formal integrity, and symmetry of China's packaging design style are also the reflection of the introverted psychological characteristics and relatively conservative social consciousness of the Chinese people.
Because the design organization system was born out of the concept of consciousness of design, the materialization of design consciousness, and the derivative of national design consciousness, then it combined with the activities and practical results under the guidance of people's design concepts, and thus put on different national colors. National brand imprint.
The famous cultural anthropologist Malinowski said that "in human social life, the needs of all living creatures have been transformed into cultural needs." Modern packaging design is a culture-based, life-based, Modern oriented design discipline. Therefore, both in theory and in practice, we should treat packaging design as a form of culture: In modern society, the study of design theory is not only an in-depth analysis of a discipline, but should be a variety of Interdisciplinary views. The packaging design activity as a cultural phenomenon to observe, it is not only a simple material function of the satisfaction and spiritual needs can be covered in one word, which is the connotation of modern designers must be explored.
Culture is the sum of material wealth and spiritual wealth created in the course of human history practice. So can the packaging design culture include all people’s behaviors and the things created by these behavioral methods, as well as those formed based on these aspects? Mental concept. In general, these complex components of many design cultural elements can be divided into three levels.
First, the material layer of packaging design, which is the surface layer of design culture, mainly refers to the material carrier that contains the elements of design culture. It has the features of materiality, basicity, and degeneration. Such as various packaging design departments and packaging design products, exchange of goods places and consumers in the use of packaging products, such as consumer behavior.
Second, the packaging design organization system layer. This is the middle layer of design culture, and it is also the materialization of the inner layer of design culture. It has a strong era and continuity: it mainly includes the coordination of the relationship between the various elements of the design system, the standardization of design behavior and the judgment and correction of the organizational system of design. Countries with relatively advanced packaging design culture in the world have their own relatively complete organizational systems. In countries where packaging design culture is relatively backward, the organization system is largely incomplete.
Third, the concept of packaging design. It is a state of cultural psychology, so it can also be regarded as the conscious layer of design culture. It is at the core and dominant position and is the basis and basis for all activities of the design system elements. The impact of the development of science and technology, productivity enhancement and cultural advancement on the packaging design culture is mainly manifested in the aspects of production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. . It is the most stable part of the design culture structure, and it is also the soul of design culture. It exists in the human heart, and it develops and changes. It will eventually be directly or indirectly expressed in the organizational system. This stipulates its own development and laws, absorbs, reforms, or repels the elements of foreign cultures, and influences the development trend of design culture.
The three aspects of the packaging design culture structure are related to each other and form a system that constitutes an organic whole of the packaging design culture. The material layer of packaging design culture is the most active factor. It is active and easy to communicate. At the same time, the development of packaging design culture is always reflected in its body. Such as China’s reform and opening up, learning advanced science, culture and technology from abroad, product penetration is playing a leading role in this cultural shock; in the market, product packaging is updated. An endless stream. The organizational system layer is the most authoritative factor, which stipulates that the overall nature of packaging design culture is an important link for maintaining the inter-group relationship of design, and it is also a guarantee for the scientific and effective implementation of packaging design. This level consists of a set of intrinsic criteria systems, which are the criteria for packaging designers to perform design activities. Different design concepts will bring different behavioral styles and social outcomes, recognizing new requirements imposed on us by the new environment, and mastering new ideas, concepts, and new methods that meet such new requirements. This is the new design concept. height. The three are interdependent, combined with each other, infiltrated each other, and integrated in each specific packaging design activity and design work.
Packaging cultural elements spread in space and time, exist in a certain space, resulting in the nationality of the packaging design culture, because the culture exists within a certain period of time, resulting in the era of packaging design culture and nationality, constitute a packaging design culture of the community Properties and essential properties.
The nationality of the packaging design culture involves the occurrence of culture. It is precisely because the culture of the world does not come from the same source. Of course, there is a nationality problem. Every nation in the world, due to the constraints of different natural conditions and social conditions, has formed the language, habits, morality, thinking, values, and aesthetic concepts that are not to be asked by other nations. Therefore, it will surely form a distinctive national culture. The nationality of packaging design culture is mainly reflected in the conceptual level of the packaging design culture structure, which reflects the psychological commonness of the entire nation. Different cultures and different cultures lead to different cultural concepts, directly or indirectly, in their own design activities and products. Such as the scientific, logical and rigorous and rational style of German design, Japan's novel, smart, light and exquisite and full of human features, as well as Italian design elegance and romantic sentiment, these are all born of their different ethnic groups. In the atmosphere of cultural conception, the stability, completeness, formal integrity, and symmetry of China's packaging design style are also the reflection of the introverted psychological characteristics and relatively conservative social consciousness of the Chinese people.
Because the design organization system was born out of the concept of consciousness of design, the materialization of design consciousness, and the derivative of national design consciousness, then it combined with the activities and practical results under the guidance of people's design concepts, and thus put on different national colors. National brand imprint.
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