Listen to the chief designer, said the doorway of hollow packaging design

[China Packaging Network News] China is a world leader in packaging manufacturing and consumption. The total output value of plastic packaging in the packaging industry exceeds 30%. Hollow plastic packaging plays an irreplaceable role in various fields such as food, beverages, daily necessities, and industrial and agricultural production. effect. At the same time, the development of the packaging industry has also driven the progress of related industries. People's understanding and use of packaging has long been not limited to the costumes of goods. Packaging has been integrated into people's spiritual, material, and cultural life. It has played an irreplaceable role in people's social life. As a means of realizing the value of use and the value of commodities, packaging design plays an extremely important role in the fields of production, distribution, sales and consumption. It is an important issue that the industry must pay attention to.

In the packaging design of products, enterprises need packaging that can impress consumers. The design elements of product packaging can make a package. The design of packaging also needs to follow some principles. The unique packaging design can make the products of the enterprise Many competing products stand out from each other and are easy for consumers to identify. They can satisfy consumers' demands and belongings. This is the most ideal packaging design pursued by each business. Take the listed packaging as an example below to analyze the design elements in the hollow packaging from different perspectives and the role played in the product.

1. Packaging Design Elements Reflected in Enterprise Technological Innovation

The packaging design style reflects the company's business philosophy, such as technology, culture, and technological innovation. These concepts can be directly reflected in the barrel design.

Case: Han Lian Lubricant Technology Co., Ltd. requested to highlight the background links between its company and Korean technology cooperation. The packaging is a combination of Taiji elements and gear elements that represent Korean companies. The label's design is designed to be concave. This not only protects the label from wear, but also embodies the principle of complementarity in Tai Chi elements. Gears represent product lubrication. Attributes. The corresponding Tai Chi and gear elements become the brightest point for consumers to quickly remember the brand's packaging, thus helping customers to open the market.

2. Optimization Design of Bucket Structure Design for Packaging Design .

China is currently in a period of economic transition. Lubricant manufacturers also do their utmost to reduce operating costs in order to increase profits and revenues. The effective method is to reduce the cost of packaging materials.

Case: Take the case of a uniform lubricant optimization barrel. For example, there are some defects in the old version of the packaging in the market. For example, if the distance between the bottle mouth and the handle is too small, the lid cannot be mechanically screwed, and the double-layer cover consumes time and labor. Packaging labels tend to wear when transported over long distances. On the basis of solving the above problems, the customer requested to reduce the packaging cost as much as possible, and the appearance of the package could not be changed greatly, and the brand should have continuity.

3. The impact of design elements on product vitality.

If a product wants to gain long-term vitality in the market, it must instill corporate culture into it and make it an organic whole with the company, allowing it to show its unique image in the market. Design is the driving force behind the product's vitality. It runs through the entire process of product realization. The tacit understanding between packaging design and products will make products more vivid.

Case: China Lubricant customers need a package that matches their brand name to reflect the atmosphere, stability and trust. Based on the above requirements, we first analyze the brand strategy of China, and its corporate brand is abstract from Hua Biao, which can express its name, and it fits well with its corporate brand. Barrel modelling will continue throughout this idea, injecting corporate brand culture into it. First, the thickness of the barrel is increased, the height and width of the barrel are reduced, and the appearance is first given a sense of heavyness.

The structure of the barrel body is simple, and only the index structure is designed. The index structure is designed as the letter C type, and the Chinese English initial letter represents the international perspective of China. Handle and bucket joints naturally transition into one another. The handle part is abstracted from the "Hua table moire", and at the same time it is kept on the same level as the lid, increasing the pressure on the barrel. The cover body is designed with a double cover inside, and the top is inscribed with a Chinese moire logo. The cover body and the bucket body complement each other. Based on this idea, the China Lubricant Family series packaging was designed to form its own unique packaging characteristics in the market.

4. Regional cultural elements reflected in product design.

This edible oil is a package designed for Shengfu Grain and Oil Processing Co., Ltd. The customer hopes that this sunflower oil packaging can integrate the Hongshan jade culture of the company's location and reflects the traditional Chinese cultural elements. To highlight the company's corporate culture.

Through the analysis and understanding of the Hongshan jade culture, a very representative "Yulong" was chosen as the design creation element. Long, the totem of the Chinese nation for over a thousand years, can be said to be one of the longest-lasting and most vital cultural phenomena. Jade, the carrier of Chinese culture, represents noble and holy and is an indispensable part of Chinese traditional culture. "C-type jade dragon" as a representative example of the Hongshan jade culture not only embodies the rich cultural connotation, but also highlights the skillfulness and superb craftsmanship of the production process.

Sunflower oil packaging body abstraction from the shape of the seeds, the overall plump, giving a sense of heavy, Yulong and the bottle body organic combination, not only reflects the Yulong's body, but also a good protection of the standard position is not worn. Side of the barrel to do some abstract moire to strengthen the pressure on the barrel, while at the same time and Yulong good echo. This packaging not only reflects the Hongshan jade culture, but also quickly conveys the connotation attributes of consumer products.

5. The influence of human factors on product packaging.

This case is a PET package designed for tea oil. Tea is not only a traditional Chinese drink but also has a deep cultural heritage. The design of tea takes into account the characteristics of tea and the process of making tea oil. Shape extracting tea shape for creativity. The overall shape of the bottle shape is abstractly deformed according to the image of the female tea picker. The packaging shape adopts a curve to express the feminine beauty of the tea-picking female, and the bottle-shaped reinforcing tendon is abstract from the bamboo raft of the tea-picking. The side of the bottle body is abstracted from the shape of the tea leaves, and the tendons of the tea leaves are used as the reinforcing ribs. The two are perfectly combined to reflect the characteristics of the product's tea culture.

Hollow barrel design is based on the premise of exerting the packaging function and comprehensively considering the processes of production, storage, transportation, display, and sales, and the organic combination of practicability, artistry, economic rationality, and production feasibility. Domestic hollow packaging design still has great value-added space and development potential. By updating design concepts, improving design levels and improving processes and materials. Hollow packaging develops in the direction of serialization, fashion, humanization, greenization, and environmental protection, thereby establishing a good brand and product image, and ultimately achieving mutual benefits and mutual benefits with customers.