On July 20th, the CBME Pregnancy and Child Show in the International Maternal and Infant Industry Festival kicked off in Shanghai. The reporter visited and found that Hall 1B 12-13 Thanksgiving child safety seat booth was popular. Among the many safety seat brands, why is Thanksgiving a leader in the industry? How to check the quality of the seat? What is the “safety seat for the baby� With related questions, my mother helped reporters interview Liu Guangying, the director of Thanksgiving Marketing, to explore the footprint of Thanksgiving brand growth.
A number of brand activities are simultaneously promoted to promote the popularization of children's travel safety concept
With the increase in the number of private cars, self-driving has become the preferred mode of travel for many families, but the awareness of Chinese parents to use child safety seats is still very weak. In order to popularize the concept of safe travel for children, thanks to the launch of a series of activities: starting from 2015, the annual Spring Festival will provide 1,000 child safety seat trials free of charge, allowing consumers to “give thanks homeâ€; participate in the China Automotive Research Children’s Car The “Safe Childhood-Child Safety Seat Tour†initiated by the Security Office; the normalized brand activity “Travel with Thanksgiving†to send “safety gifts†to parents across the country; Vertical community, forums and other brands collaborate to popularize child safety common sense and advocate the correct use of safety seats by families.
The quality of the products is strictly checked, and the contract is signed by Ma Yiwei as the brand endorsement.
When asked by reporters, "As a seat manufacturer concerned with the safety of children's travel, how to control the quality of products," Liu said that he was grateful to set up a research and development center, signed 16 Italian designers, and invested 3 million to establish laboratories. Each component has to perform tens of thousands of collision experiments in the laboratory. Grateful public statements implement stricter quality standards, establish a quality management system, and trace through the entire process to ensure timely resolution when problems are discovered. At all levels, we strive to build an internationally recognized safety seat brand.
In terms of brand promotion, thanks to the signing of a well-known actor in 2016, UNICEF China Ambassador Ma Yiwei is the brand spokesperson and chief experience officer, and strongly enhances brand competitiveness. Together with Ma Yizhen, we will pay attention to the promotion and promotion of children's ride safety, so that more families can recognize the importance of using safety seats and ensure more safe travel for their babies.
From product comfort to design, all-round "safety seat for understanding baby"
The reporter mentioned that ordinary seats are easier for the baby to resist, both in appearance and comfort. In order to solve this problem, grateful for bold innovation in the appearance of the product. The popular parent-child column "Where is Dad?" custom-made models, the original image of the monster planet larky series, and the Dabai series launched by Disney, are popular in the market. Breaking through the traditional style of the industry, it is fun and interesting, and the baby is more active in taking the safety seat.
Regarding the improvement of the comfort of the seat, Mr. Liu said: "The Thanksgiving seat uses a non-slip anti-shoulder strap and a moderately strong buckle. The overall design is ergonomic and adds to the baby's sleep system. From appearance to detail, Reflecting the brand concept of “Knowing the baby's seatâ€.â€
Speaking of the new products on display at this CBME, Mr. Liu said that the new products of the exhibition include the Thanksgiving Veneer bear seat, the Ares series and the Satan series. The appearance of the Winnie the Cubs seat is very eye-catching. The Ares series has 8 black technologies such as one-piece steel skeleton and high-density EPS. The color of the Satan series comes from the inspiration of the grateful team in Tibet for the initial journey. It is also unique in the optimization of technology. It is the pinnacle of the grateful brand. Gratitude will also continue to upgrade in product appearance and technology optimization, launch more explosive new products, I hope everyone will continue to pay attention!
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