Speaking of KFC's no one would be unfamiliar, KFC should be their first impression of Western-style fast food for many after 80s and 90s. Since entering the Chinese market 30 years ago, KFC has continued to expand its service scope and explore Chinese elements in China, providing customers with an increasingly diverse dining experience. With the development of the Internet, the tentacles of the Internet have had a profound impact on the catering industry. Under the wave of the era of intelligent information, KFC also spent a lot of thought on smart dining.
Brush your face and order, not only "good" but also "fun"
Ms. Qu Cuirong, CEO of KFC China, once said that KFC as a traditional catering company should not forget its original heart. For KFC, the initial heart is food. No matter how the technology develops, it is necessary to keep KFC products in line with the needs of the public. It is delicious. In the face of the development needs of the Internet information age, "fun" has become another KFC task that must be completed. For how to be "fun", KFC gives the answer to learning high technology and interacting with customers through the Internet.
As early as April 2016, Baidu jointly launched the "KFC original+" concept store, which was the first time to apply Baidu's small robot to commercial scenes. At the end of December 2016, it teamed up with Baidu for the second time to create an artificial intelligence service scene in the chain catering industry, which became one of the most popular events in the catering industry in 2016. Through the artificial intelligence service, face recognition and AR interactive experience can be realized. With the help of artificial intelligence service, customers can take photos in the store and judge the age, gender and mood of the user through facial feature analysis, so as to recommend personalized packages for users and complete a complete set of smart food consumption closed loop.
This big move by KFC can be described as a perfect ending for the 2016 AR first year, truly combining "good" with "fun".
The future of "new catering" needs to be intelligent and digital
Many people think that traditional catering has entered the cold winter period, and it is difficult to develop more traditional foods that can only seek a place through the price war of the Red Sea. However, as a traditional catering business entering the Chinese market for 30 years, KFC used the objective facts to give the challengers a counterattack. In fact, both the traditional catering industry and the traditional retail industry are facing a development crisis. How to transform and develop has become a hot topic.
In fact, with the rapid development of artificial intelligence, catering companies have also found the answer. For the catering industry, young people are consumers who must fight for the market. In order to better combine the mobile Internet era with the consumption needs of the younger generation, the digital and intelligent transformation of the catering industry is imperative. Therefore, smart terminal equipment has become the first choice for the intelligent transformation of the catering industry. Whether it is the powerful power of hardware or the application support of massive software, intelligent terminals provide maximum support for the intelligent transformation of the catering industry.
Consumption upgrade has become a major trend and a general direction that cannot be ignored. The catering industry needs to have strong technical support to move closer to smart technology. Intelligent terminal equipment will provide new sales points for the development of a new generation of catering industry and meet new demands.
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