Going into the cloud business and building the POS ecosystem, what Wanda wants to do

After joining hands with IBM to enter the cloud business, Wanda re-launched new moves.

On April 19th, Shanghai Xinfeifan E-Commerce Co., Ltd., a subsidiary of Wanda Network Technology Group, announced a strategic cooperation with Ubex. The two parties will provide offline intelligent scene applications for the physical retail industry based on the Feifan open platform, and build a smart POS ecosystem that includes elements such as payment, marketing, membership, and big data to promote the comprehensive transformation and upgrading of physical retail in the era of “smart business”. .

It is reported that after reaching a strategic cooperation with Uberxun, Feifan will use UBO Intelligent pos in the online business entities, and the upgraded UBS smart POS set will be able to pay for all-round payment, barcode scanning, online marketing, store management and small ticket printing. One, equivalent to a "mobile computer + scanner + pos machine + printer".

For Wanda, this action is a key step in its “entity + Internet” development strategy.

Earlier, Qu Dejun, president of Wanda Network Technology Group, said in an interview with the media: "At present, the core position of Wanda Network Technology Group is 'Entity + Internet', with its various resources, to create the world's only 'entity + Internet' An all-environmental wisdom open platform."

“Entity + Internet”, on the one hand, actively links online to help the physical business transformation, on the other hand, it is the innovative Internet of Things model to build physical cloud services.

In early March, China UnionPay and Wanda Group launched a strategic cooperation and will share various types of scene resources. That is to say, in all service areas under the Wanda line, you don't need to use any APP. Just shake the phone in front of the POS machine with UnionPay “Flash Pay” logo, and light up the screen to close the POS machine to complete the payment.

Industry insiders said that Wanda’s move was to build a “physical cloud service”. After all, Wanda has offline consumption scenarios, financial needs, and big data. It is more reasonable and realistic to build an online retail platform than to provide an "internet +" service for the entire retail chain.

On March 19th, Wanda announced that it would join IBM in the public cloud market and enter the public cloud service in China.

On April 11, Qu Dejun announced the strategic deployment of Wanda Network Technology Group's layout cloud business for the first time, saying that Wanda entered Internet technology because it is optimistic about “entity + Internet”, while Wanda is rich in offline ecology, which is for cloud computing. A huge market demand.

Some analysts said that Wanda has a capital advantage, IBM has a technological advantage, and the two have joined forces, and it is likely to become a combination that breaks the current market structure. And Wanda and IBM's cooperation, the "physical cloud service" is completely seated.

For the cooperation between Wanda and Ubo, Hu Youwen, general manager of Essence Securities Research Center, said: Online traffic has become increasingly saturated, and the cost of new customers is getting higher and higher. We study the future of new retail to grasp the opportunity: open online and offline; information flow, capital flow, logistics; expand customer experience from simple price comparison to improvement from purchase, service to price-wide experience.

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