Tea packaging design color
Color has a very important role in the psychological impact of customers, Japanese scientists found that people's attention to color is far greater than the attention to shape. “Looking at colors far and looking at flowers closely†vividly illustrates the important role of color in attracting attention, moving people, and attracting customers.
People have subjective and objective feelings about color, and different consumers often cause different associations with different colors. In the use of tea packaging design, in addition to considering the variety of goods, grades, applicable occasions, but also consider the consumer's customs and appreciation of habits. At present, tea varieties on the market can be divided into different varieties such as green tea, black tea, yellow tea, black tea, white tea, and green tea according to different tea colors. We should use different colors for different tea varieties. For example, black tea is bright red and bright, when drinking, it is mellow and refreshing. It has a long and lasting aftertaste, and it has a fragrant aroma. We should use warm colors to give people a strong and mellow taste. Green tea is green and lustrous and has a strong fragrance. The unique beauty, green color, fragrant, and tasteful alcohol are the best in tea. We should use such cool hues as green and blue to make people feel refreshed and refreshed. White tea is characterized by its whiteness, apricot colour, fragrant tea taste and mellow taste, so light and soft shades should be used. ......
The car package series designed by Hong Kong graphic design master Mr. Qiang Qiang uses different background colors to highlight the car pattern of the car. The dark green bottom is Oolong tea, and the red bottom is Tieguanyin, light brown. On behalf of Pu'er tea, yellow indicates fragrant tablets, so that different colors represent different tea varieties, and well demonstrated the characteristics of different tea varieties.
Tea packaging design pattern
The use of patterns can make products more vivid, interesting and interesting. Designers should make full use of the visual elements of the combination of design factors to enable consumers to produce a rich psychological association, affect the feelings of consumers, and stimulate consumers' desire to purchase.
Tea is a national commodity. We can use traditional patterns such as Chinese paintings, decorative patterns, auspicious designs, folk paper-cuts, and ethnic minorities patterns that have a strong national cultural atmosphere to express the traditionality of tea, but we can not just stop copying. In addition to copying some traditional patterns, we should incorporate the spirit of national culture of Chinese traditional arts in terms of sentiment, subtlety and exquisite aesthetics. For example, we can re-assemble traditional cultural symbols by using modern design techniques such as simplification, exaggeration, contrasting interspersed, diffusion, dispersal, and other methods, so that they have national characteristics but at the same time, without losing the sense of modernity, they are even more charming. The traditional Chinese culture was infiltrated into the tea packaging design in a modern design approach that was implicitly demonstrated.
For example, in the packaging of “Chinese Famous Teaâ€, the outer packaging box is composed of a medium-axis composition and is decorated with “Climbing Riverside Maps for the Qingming Festivalâ€. The inner packaging is made up of four small boxes, and the group is put together into a long scroll of the Qingming River and the design is simple. The solemnity reflects the long history.
In addition, the use of points, lines, surfaces and various geometric curves or the use of abstract patterns to form the image is also a good representation method. This kind of expression method is more novel, reflecting the generous, concise and solemn features, and making the design to new Interface and levels. Although the abstract composition screen can not express a certain meaning, it can give people an implicit artistic conception. Through the people's visual experience, consumers can create beautiful delusions associated with the goods, thus understanding the goods and creating a desire to purchase. However, these abstract patterns cannot be obtained based on designer's imagination, but should be obtained indirectly or directly from natural objects.
For example, the packaging design of “Laojun Tea†uses line and surface methods to express ordinary landscapes in the form of decorative paintings. It conveys a wonderland interspersed with Yunshan, where Taishang Laojun is located, and drink this tea. Into the wonderland of Lenovo.
Photography is also a very good creative method. We can accurately and truly reproduce the texture of the external shape of the tea leaves and the soup color after opening, so that consumers can see at a glance and give them a sense of trust and intimacy. The beautiful natural scenery with overlapping clouds and hills and mountains reveals the superior ecological environment for the growth of tea. Drinking tea sets with different tea types also well reflects the tea drinking culture.
For example, West Lake Longjing Tea is produced in Longjing, Meiwu and other places in the scenic mountainous area of ​​West Lake in Hangzhou. The beautiful scenery is intoxicating; Huangshan Maofeng is mellow and mellow, and the tea is delicate and tender. It is produced in the world-famous tourism. Huangshan Mountain Resort, beautiful pictures can fully show the Huangshan Mountain peaks, vigorous Jinsong, crystal clear springs and waves of the ups and downs, giving people the enjoyment of the United States. The beautiful shape of the tea curls, flat pieces and straight strips. After soaking, the soup is bright yellow and green, and the leaves are soft and tender. Imagine if these charming photos can be used in tea sales packaging, will increase the vitality of the price of tea products. For example, the West Lake Longjing tea used by Hangzhou West Lake Longjing Tea Co., Ltd. is packaged with beautiful mountain scenery as the background, and accompanied by elegant teaware photography pictures, giving people a strong visual impact.
Source: Art China Network