Experience product design

1 Introduction

In the 1990s, mankind entered the “new economy” era. As Western economists have said, experience economy has become a new type of economy following product economy, commodity economy, and service economy.

Pioneer and Gilmore's Experience Economy and Shezov's Experience Design showed a new theory and design direction for the economic and design communities in the new century.

Product design is a product of the industrial revolution. It is an intrinsic reflection of the era economy, technology, and culture. As the cornerstone of economic provision, the attributes of products also change with changes in economic patterns. Compared with product economy, commodity economy, service economy, and experience economy, its attributes also change from natural to standardized and customized. Development. Experience design with consumer experience as the core of the design is a product of the combination of experience economic theory and commodity market strategy. The theory of experience design has gradually become an important basis for the development of modern enterprise products. For example: Nike, Disney theme parks, themed restaurants, etc. In short, experience economy and experience design are currently in the development stage in the world. This article will take the experience economy, experience design and experience as the starting point, and conduct in-depth analysis of the product design features in the experience economy era. In the new economic field, China’s Manufacturing and design industries have great practical significance.

2. Experience economy and experience design

Toffle, the author of The Third Wave, once talked about this phenomenon: On one occasion, he traveled in Southeast Asia. On the way, he saw people lined up in cabins to experience the true "ice". So he predicted that the future economy may transform into an experience economy.

So what is the experience economy? Just as the American economists Joseph Pine and James H. Gilmore stated in the article “Experience Economy”, experience itself represents an existing type of economic output that has not previously been clearly expressed. It is another brand new economic development stage since the service economy in the 1990s. It is an open interactive economic form. It mainly emphasizes that commercial activities bring unique aesthetic experiences to consumers. Its soul and core are thematic experiences. design.

So what is experience design? Shezov’s definition in “Experiential Design” is: It integrates the participation of consumers into the design. It is the company’s service as the “stage”, the product as the “prop”, the environment as the “set”, and the consumer’s business activities. The process of experiencing a wonderful experience during the process. Things like "I've been there, I've done that" became fashionable buzzwords.

3, experience

The concept of experience comes from psychology, but the meaning of experience far exceeds the scope of psychology. There is a story in Zhuangzi Tiandi. After Zigong passes through the south bank of Han River, he sees an old man standing in the water and asks him why he doesn’t use jerks. The old man replied: With machinery and the like, things like ingenuity will surely occur, and with such things as ingenuity, there will certainly be a change of mind. This presents the plain experience of Chinese ancient people and is accustomed to understanding themselves. Work is not only a means to achieve the goal, but also a "theater" to experience personal existence.

“Experience is in fact a beautiful feeling that arises in one's consciousness when a person reaches a certain level of emotion, physical strength, intelligence, or even the spirit.” (Pin) This is the intrinsic reflection of the subject's stimulation of the object. The main body does not create an experience out of thin air, but it needs to be reflected under the stimulation of the external environment. It is highly individual and subjective and thus has uncertainty. On the one hand, for the same object, different subjects will experience differences. Experience is an event in which everyone participates in a personalized way. Any kind of experience is actually the result of the interaction between a person’s mental and physical state and those planning time. On the other hand, the same subject will have different experience emotions on the same object at different times and places. The same object will produce different visual perception, emotion, thinking, association, and action differences at different times and places. Sexually affects the experience activities.

The level of subject-to-object experience in the design of products as “props” is expressed as follows: First, in the stage of consumer experience identification and design coding, on the one hand, it is the experience recognition of the designer subject to consumer objects. "The leader of the writer is indifferent to the view of the article and the leader of the game is innocent of the bell", and must fully and accurately identify the characteristics and needs of the consumer object. On the other hand, the designer's experience in identifying the properties of objects is the basis for locating the function and form of the product. Chinese painters and painters are trying to figure out the natural qualities of stone products, such as the exquisite stone and delicate Lu stone, all of which contain the admiration and sensibility of the air of life in the universe. Second, in the process of designing decoding and experiencing marketization, the consumer body decodes and experiences product objects.

As the great pianist Sergei Rachmaninoff puts it: “The secret to mastering exquisite piano playing skills is—don’t touch the keys next to them.” Similarly, perfect product design also derives from subject-to-object Accurate experience. (to be continued)