“In the wave of Industry 4.0, how China upgrades from a manufacturing country to a manufacturing powerhouse is an issue worth considering for the entire outdoor industry.†Recently, Huang Biao, chairman of Nanjing Biancheng Sporting Goods Co., Ltd., peaked at the 2017 China Outdoor Brand Alliance. The forum pointed out.
From the analysis of related data, 2017 and 2018 will become the turning point for the outdoor industry, and brand and manufacturing will become the main force of this market.
China Outdoor Brand Alliance's newly released "2016 China Outdoor Products Market Survey Report" shows that China's outdoor products market has been calm after the initial stage of crazy development. China's outdoor industry will gradually increase in 2017, and in 2019 Back to benign situation.
Huang Hao analysis, the transformation and upgrading of the war will not be easy, big data informatization, high-end customization, large-scale intelligent production to replace the artificial, innovative design capabilities, small creativity to create a big idea and the ability to bend through the new technology, is the most transformation battle Possible path.
Regarding the future development potential of China's outdoor industry, Huang Hao believes that China's outdoor industry has broad prospects: With large sports and great health as a way of life, outdoor segmentation is also booming, such as the development of light outdoor, outdoor leisure is a direction, 2022 The Winter Olympic Games in the year also brought great opportunities for the domestic outdoor industry, especially in this direction.
At present, not only many outdoor brands have begun to focus on the development of light outdoor, outdoor leisure, but also many sports brands and casual brands have joined the battlefield, which is also a very optimistic direction for the industry.
Industry expert Li Yangjun said, “From the archaeopteryx of world-renowned high-end outdoor brands to the mid-end, the domestic leading Pathfinder, Scarlett, and other brands are all moving toward this idea; also include some rising stars. It is also investing a lot of research and development under the premise of ensuring outdoor functionality, and has invested a lot of energy in appearance, color matching and design. Therefore, I think this field will inevitably lead the transformation and upgrading of the outdoor industry in the short term."
How to integrate foreign brands in this process? Kong Weihong, president of expert China Co., Ltd., proposed the following points: Integrate the development and market advantages of international brands, and transform them into equipment products more suitable for the Chinese; enhance the supply chain and respond to the market faster; unique and personalized customization The perfect combination of creativity, craftsmanship, design, etc.; elaborate every process to ensure quality.
It is understood that foreign brands in the country are not satisfied with soil and water, the bottom-up is from consumers do not understand the brand of products.
Kong Weihong said that he must have faith in the foreign brands he represents and at the same time, he must also cooperate with foreign brands in depth so that they can better understand the Chinese market.
Stapler Machine,Paper Stapler Machine,Commercial Stapler Machine,Notebook Stapler Machine
Eagle (Guangzhou) Technology Development Limited , https://www.eagle-factory.com