China Play Association and Jingdong to carry out "I am a safety booster - safe consumption mobilization"
The annual footsteps of the 3.15 “International Consumer Rights Day†are getting closer and closer to us. In order to effectively promote safe consumption during such an important festival with the purpose of safeguarding the interests of consumers, the China Toys and Baby Products Association (hereinafter referred to as the China Play Association) and the Jingdong mother and baby jointly carried out "I am a safety booster - safety Consumer mobilization "3•16 toys and baby products safety commitment brand assured purchase activities.
"Safety Commitment Brand" logo, caring for children's growth and safety from me
Purify the consumption environment, boost consumer confidence, and guide overseas procurement and consumption backflow
With the continuous growth of consumption of toys and baby products in China, while the market is constantly regulating, the brand is developing rapidly, and the quality of products is constantly improving, the phenomenon of unevenness and counterfeiting still exists. Consumers still face difficulties in product selection and brand trust. There are many problems such as the difficulty of defending rights afterwards. Toys and baby products are different from ordinary consumer goods, which are related to the health and safety of the baby. The consumption chaos has caused some consumers to have insufficient confidence in “Made in China†consumption, and the overseas purchase and consumption of children's products are rising. In 2014, the National Quality Supervision and Inspection [2014] No. 314 "Guiding Opinions of the General Administration of Quality Supervision, Inspection and Quarantine on Strengthening the Quality and Safety Supervision of Consumer Goods" proposed to ensure consumer safety, purify the consumption environment, and boost consumer confidence. In 2016, the State Council issued [ 2016] No. 18 “Notice of the General Office of the State Council on Printing and Distributing the 2016 Plan of Action for Implementing the Quality Development Program†pointed out that with the focus on consumer goods such as toys, children and infant clothing, we will carry out special actions to improve the supply of consumer goods and organize the implementation of quality improvement of consumer products. Engineering, increase varieties, improve quality, create a brand.
The implementation of “Brand Self-discipline China†will be launched in Beijing
As early as 2013, China Play Association began to pay attention to the issue of safe consumption in the toy and baby products market in China. In the same year, the China Play Association launched the “Caring for Children, Safety Starts with Me – Brand Self-discipline China Tour†campaign to strengthen Toys and baby products industry self-discipline, improve the quality of toys and baby products, promote enterprises to strengthen product quality and credibility construction and fulfill product quality main responsibility and social responsibility; cooperate with the government to do product quality supervision, intellectual property protection and market regulation Management work; for the industry, the society to promote and promote the self-discipline commitment brand participating in self-discipline activities; to promote the consumer, popularize the concept of safe consumption and product purchase knowledge, and guide consumers to purchase safe and quality products as the goal. After four years of hard work, as of the end of 2016, a total of 142 enterprises, 201 toys and baby products brands have been applied voluntarily by enterprises, and they have been recognized as “safety commitment brands†by the China Association for the Games.
The “Safety Commitment Brand†can be seen everywhere.
March 16-18, toys and baby products "safety commitment brand" all categories of peace of mind to buy
During the period of March 16-18, it is estimated that nearly 100 “safety-guaranteed brands†entering the Jingdong mother-infant will jointly carry out the preferential purchase activities of assured products. The categories cover toys, baby carriages, cribs, children's wear, children's shoes, sleep, home, feeding, nursing, safety seats and many other products. This is the China-Korean Association since 2013. "Caring for children's growth and safety starts from me - Since the brand self-discipline China trip, the first time, the “Safety Commitment Brand†focused on consumers has been focused on purchasing activities.
Conduct safety consumption survey, issue safety consumption report, and select “Top Ten Brands of CTJPA Consumer Propositionâ€
During the Safe Consumption Festival, the official China WeChat and Jingdong Maternal and Infant jointly launched the award-winning consumption survey and consumption evaluation, and widely collected consumers' evaluations of brands, products and services. According to the evaluation results, the “China Toys and Baby Products Safety Consumption Report†was jointly released. The "CTJPA Consumer Advocacy Award" was set up in the middle of the game, and the top ten brands of the year were selected by category.
I help for safety - safe consumption mobilization
The theme of this event is “I am helping for safety – total mobilization of safe consumptionâ€. It aims to appeal to the industry and the community to contribute to the protection of children's health and safety, and to urge enterprises to ensure the safety of their products. To prevent the sale of counterfeit and shoddy products, consumers must purchase safe products and not give space for counterfeit and shoddy products to survive. The media should play an important role in consumer education and consumption supervision. It is believed that with the joint efforts of the industry and the community, the market environment for Chinese toys and baby products will become more and more standardized.
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