Craig Ochikubo, Vice President and General Manager, Personal Network Division, Broadcom Wireless Mobile Group -->
Sina Technology News October 8 morning news, during the 2011 China International Communication Exhibition, Broadcom released its own NFC technology, Craig Ochikubo, vice president and general manager of Broadcom Wireless Mobile Group Personal Network Division, said that there are already NFC technology Samples, official products will be launched in the first half of 2012.
Ochikubo believes that in Europe, America and other countries, such as Google launched the Google Wallet project, from this year to next year will see a relatively large growth in NFC technology. American Express, VISA, and Master cards are all using NFC technology, and these pos machines are sent to the place of consumption to encourage customers to further use such technology. In China, UnionPay is also laying out their charging terminals in large numbers to further advance NFC technology. From 2011 to 2012, NFC technology will have a relatively large growth.
Specific to the NFC chip launched by Broadcom, Ochikubo said that Broadcom's own NFC chip reduces power consumption by 40% compared with similar products in the industry, and adopts a variety of secure component interfaces. "Not only support SD card, but also like SIM card, many other The interface of the safety components provides a convenient and flexible interface. From this perspective, this chip will provide a lot of convenience for different market and different customer requirements."
Ochikubo revealed that there are already samples of NFC technology, and official products will be launched in the first half of 2012.
Ochikubo also admitted that there have been many difficulties in NFC technology. For example, cooperation between operators and banks will have some problems. "But in recent years, such cooperation has gradually formed, and some organizations have gradually formed, so between them The obstacles have been lifted. At the same time, some organizations like EMV code have arranged the interests of operators and banks well, so this technology has entered a very complete state under such premise, which can be very large. Improve." (Xiu Qian)
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