On December 21, 2016, Aofei Entertainment announced that the total amount of funds raised for non-public issuance will not exceed RMB 2.99 billion. After deducting the issuance expenses, it will be used for the following projects:
On January 10, Ou Fei gave a more detailed explanation of the use of funds and expectations of returns.
the film
Animation
The animation project 1-6 has been aired, and the animation projects 7-11 are all series of "Pleasant Goat and Big Big Wolf".
The total investment amount and investment ratio of the animation project are determined by the Aofei business unit according to the animation project and planning design. It is expected that the gross profit margin of each animation project will be determined by reference to the animation production listed company and the profit of the company in the past three years. The calculation of the secondary investment is based on a gross profit margin of 35%.
game
The total investment amount and investment ratio of the game project are determined by the Aofei business unit according to the design and design of each game. The gross profit margin of each game is expected to be the average gross profit margin of the game business of the listed company in the last three years and the game of the listed company itself. The gross profit margin of the business sector was flat, and the gross profit margin was calculated at 88%.
Online drama
The total investment amount and investment ratio of the network drama project are determined by the Aofei business department according to the establishment and planning of the network drama. At this stage, the network drama market has just started. According to the gross profit margin of 3% of Ciwen Media, which has a market share of more than 40%, according to the actual situation of Oufei, the gross profit rate of the online drama is 20 according to the gross profit margin. % is measured.
TV series
The total investment amount and investment ratio of the TV drama project are determined by the Aofei business unit according to the project and planning design of the TV series. This fundraising calculation is based on the average gross profit margin of 30% of the TV drama business of the listed companies in the same industry for the past three years.
At the same time, the proceeds from the IP resource construction project are considered to have an impact on the efficiency of the period. The ratio of the period expenses to the income of movies, games, TV series, internet dramas and cartoons are all reference movies, games, TV series, internet dramas. And the proportion of expenses incurred by cartoon listed companies and issuers during the historical period, the specific proportions are as follows:
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