Anti-counterfeiting of beverage bottle packaging should be emphasized

Recently, during a Spring Festival in rural Henan, videos of various types of expired beverages repackaged into Jiaduobao were used to brush up on Weibo. This reflects from one side the weakness of the anti-counterfeiting function of current beverage bottle packaging. Compared to liquor and other products in the anti-counterfeiting efforts, the function of beverage bottles in anti-counterfeiting is almost zero.

In fact, in recent years, beverage frauds have emerged in endlessly. Some cottage beverages do their work on the labels of beverage bottles, imitating the packaging of branded beverage bottles, making consumers difficult to discern, resulting in frequent consumer wulong events in newspapers and circles of friends. These highlight the serious shortage of anti-counterfeiting on beverage bottles.

For beverage manufacturers, improving the anti-counterfeiting of beverage bottles is beneficial to maintaining the brand image. On the other hand, it is also convenient for consumers to identify. Therefore, attention should be paid to the anti-counterfeiting of beverage bottles .

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