Analysis of the Outdoor Industry in China and the United States, How the United States Plays 644.5 Billion Outdoor Industry Date:2017-02-04 13:18
At the time of retiring to the new age, Sports BANK told the readers: Happy Spring Festival! When the dividends of this policy are frequent, we expect the sports industry to be more prosperous. We also hope that readers will continue to pay attention to sports industry along with sports BANK!
First, the concept and classification of outdoor sports
The definition of outdoor sports in the broad sense refers to sports organized by natural sites, and outdoor sports in the narrow sense refer to sports with adventure challenges, including climbing, hiking, equipment crossing, rock climbing, downhill, ice climbing, and mountain skiing.
According to different outdoor sports venues, they can be classified according to the following standards:
Figure outdoor sports classification
Second, the development of outdoor sports in China and the United States
(A) Comparison of the history of the development of outdoor sports between China and the United States
The growth period of the American outdoor industry was mainly concentrated in 1930-1980. Judging from the level of economic development, the development of China's outdoor industry from 2010 to 2020 has roughly undergone the period of the United States from 1940 to 1970. Currently, China's outdoor industry is in the initial stage of vigorous development.
(II) Comparison of the Development Stages of Outdoor Industry between China and the United States
At present, China's outdoor industry market is still in the early stages of growth, and the US market has entered a mature period.
Figure in the development phase of outdoor industry in the United States and the United States
Third, the comparison of outdoor sports participation between China and the United States
(a) U.S. outdoor sports participation in user details
In 2012, the total number of outdoor sports for 624 year-old young people in the United States reached 4.8 billion times, an average of 98.3 times per person per year; the total number of outdoor sports for adults aged 25 and over reached 7.6 billion times, an average of 81.8 times per person per year. The top five items for users are road runs, bicycles, fishing, camping and hiking.
6-24 years old to participate in the project
Number of participants (10,000)
Percentage of population in this age group
Running, jogging and trail running
2270
28.10%
Cycling
1800
22.30%
Fishing activities
1460
18.00%
Camping activities
1420
17.50%
Hiking activities
1030
12.70%
total
7980
98.60%
Table 6 to 24 years old outdoor project participation in the United States
Over 25 years of participation in the project
Number of participants (10,000)
Percentage of population in this age group
Fishing activities
3250
15.70%
Running, jogging and trail running
3080
14.90%
Cycling
2480
12.00%
Hiking activities
2420
11.70%
Camping activities
2380
11.50%
total
13610
65.80%
Table U.S. Participation in Outdoor Projects for People Aged 25 and Over
(II) Size of U.S. outdoor sports subdivision industry
According to the statistics of the US Outdoor Foundation in 2012, the size of the US outdoor industry in 2012 was 644.6 billion U.S. dollars, equipment sales accounted for 20%, and outdoor services accounted for 80%. The industrial scale of more than US$50 billion includes the camping industry (143.4 billion U.S. dollars), water sports industry (87.2 billion U.S. dollars), bicycle industry (81.3 billion U.S. dollars), running industry (80.6 billion U.S. dollars), off-road driving (66.5 billion U.S. dollars), The snow season (531 billion U.S. dollars).
Outdoor projects
Equipment sales
Accounting
Outdoor service
Accounting
Industrial scale
Accounting
camping
18.61 billion
15%
124.77 billion
twenty four%
143.38 billion
twenty two%
water sports
19.42 billion
16%
66.78 billion
13%
86.2 billion
13%
bicycle
10.54 billion
9%
70.78 billion
13%
81.32 billion
13%
Running, climbing
12.25 billion
10%
68.38 billion
13%
80.60 billion
12 %
Off-road driving
13.16 billion
11%
53.33 billion
10%
66.49 billion
10%
Snow season sports
7.72 billion
6%
45.33 billion
9%
530.5 billion
8%
Motor sports
100.2 billion
8%
325 billion
6%
42.53 billion
7%
fishing
9.74 billion
8%
25.73 billion
5%
35.47 billion
5%
Wild ornamental
10.74 billion
9%
22.59 billion
4%
33.32 billion
5%
hunting
8.53 billion
7%
14.64 billion
3%
23.16 billion
4%
total
120.73 billion
100%
5248.2 billion
100%
645.55 billion
100%
Table of the scale of outdoor sports in the United States
(III) Constitution of Outdoor Service Industry in the United States
In the US outdoor service composition, catering and accommodation accounted for 12%, retail and wholesale accounted for 17%, entertainment and leisure accounted for 8%, information service 3%, technology service 4%, transportation accounted for 4%, land lease service 5 %, outdoor insurance 6%, other services 21%.
Figure U.S. Outdoor Service Industry Composition
(IV) Participation of Chinese Residents in Outdoor Sports
In 2013, of the 1.367 billion people in China, 60 million were engaged in outdoor sports such as climbing, rock climbing, and walking (4.38% of the total population).
At present, Chinese outdoor sports consumers appear to be younger, accounting for 53% of people aged 26 to 40 years old, and they are highly educated. University graduates (including specialists, undergraduates, and post-graduates) account for 80.4%. They are keen to climb mountains. There are three types of outdoor sports: hiking, camping and camping.
Figure Domestic Participation in Outdoor Projects
Figure of outdoor sports participation rates for all age groups in China
(V) Comparison of industrial scale and industrial structure between China and the United States
China's outdoor and sports overall market scale is 554.1 billion yuan, accounting for 0.88% of GDP; the overall outdoor and sports industry scale of the United States is 1,235 billion US dollars, accounting for 8% of GDP.
Sino-US industrial structure: The ratio of equipment supplies and service industry is 7:3 in China and 3:7 in the United States.
Compared with the U.S. market, China's outdoor and sports industry market has about 10 times the growth space, which is more from the explosive growth of the service industry.
Figure China and the United States outdoor industry scale and structure comparison
(6) Comparison and summary of outdoor sports between China and the United States
1. Compared with the United States, Chinese residents’ outdoor participation is far from enough. The United States currently has more than 300 million people and about 140 million people participate in outdoor sports, accounting for 49.4%. The population of China's participation in outdoor activities is only about 60 million people. In China's huge population base, participation is only about 5%.
Comparison of outdoor sports participation rates in the United States and China
2, the United States users favorite to participate in outdoor sports fishing, running and camping; Chinese users to participate in outdoor activities is to participate in climbing, hiking and camping. From the foregoing, it can be known that the outdoor sports industry in the United States has reached a mature stage, and the demand for fishing and camping industries is inseparable from its development stage. At present, China is in the early stages of industrial development. The excessively fast pace will inevitably hinder the development of fishing activities in China. At the same time, the development of the camping industry in China is also in its infancy. At this stage, the domestic camping industry is mostly targeted at high-end customers, and more than 80% of camping bases lack brand positioning and operation management. As a result, customer groups are limited and development is slow.
3. Americans are full of adventure spirits. Their culture and living habits are very different from those in China. This determines that our country's outdoor sports are less dangerous and less irritating than the United States. It also shows that the types and diversity of outdoor sports in our country are weaker than the United States. The future outdoor sports industry should focus on infrastructure and security work, actively study the mature outdoor sports experience in the United States, and develop diverse types of outdoor sports in China.
Outdoor sports activities should be based on the consumption habits and culture of Chinese residents, starting with the development of outdoor sports such as running, cycling, and mountaineering, and actively exploring the potential of new outdoor sports. At the same time, camping, kayaking, sailing, etc. should be established. Outdoor base.
The author of this article is Kai Tai Capital team of sports BANK partners, thanks to the creative team!
Sports BANK wishes you a happy Spring Festival
(END )
This article is taken from China's first "China International Sports Investment and Finance Report (2017), with a full set of nearly 1 million words. Currently, it is selling well. If you need, please contact WeChat 13520180908.
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The sports bank is an industry alliance of sports and related industrial organizations and entrepreneurs, investors, media personnel, and managers with common values. It is a business community with the mission of promoting innovation in sports and related industries. It is a platform + think tank + capital. The ecological innovation organization is a sports booster that promotes the growth of enterprises and industrial innovation.
This platform focuses on and provides information on the frontline of sports economy, investment and financing. The responsible person is Dr. Anfuxiu and his team. Dr. An, Hunan, Ph.D., Beijing Sport University, deputy leader of the drafting group of "Beijing Municipality on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports" in the psychology of Jiangsu Sports Industry Collaborative Innovation, and the Expert Team of "Beijing-Tianjin-Hebei Sports Industry Action Plan" The deputy team leader, the first executive of the Blue Book of Sports, and the chief sports advisor and strategy guest speaker of Anxin Securities, Dongxing Securities, Guosen Securities, Barclays Bank, and former executive secretary of the China Sports Industry Research Center of Peking University.
There are angel investors, VCs and PE investors in this background. If you have a good project, creative needs financing or docking, please contact us, thank you!
At the time of retiring to the new age, Sports BANK told the readers: Happy Spring Festival! When the dividends of this policy are frequent, we expect the sports industry to be more prosperous. We also hope that readers will continue to pay attention to sports industry along with sports BANK!
First, the concept and classification of outdoor sports
The definition of outdoor sports in the broad sense refers to sports organized by natural sites, and outdoor sports in the narrow sense refer to sports with adventure challenges, including climbing, hiking, equipment crossing, rock climbing, downhill, ice climbing, and mountain skiing.
According to different outdoor sports venues, they can be classified according to the following standards:
Figure outdoor sports classification
Second, the development of outdoor sports in China and the United States
(A) Comparison of the history of the development of outdoor sports between China and the United States
The growth period of the American outdoor industry was mainly concentrated in 1930-1980. Judging from the level of economic development, the development of China's outdoor industry from 2010 to 2020 has roughly undergone the period of the United States from 1940 to 1970. Currently, China's outdoor industry is in the initial stage of vigorous development.
(II) Comparison of the Development Stages of Outdoor Industry between China and the United States
At present, China's outdoor industry market is still in the early stages of growth, and the US market has entered a mature period.
Figure in the development phase of outdoor industry in the United States and the United States
Third, the comparison of outdoor sports participation between China and the United States
(a) U.S. outdoor sports participation in user details
In 2012, the total number of outdoor sports for 624 year-old young people in the United States reached 4.8 billion times, an average of 98.3 times per person per year; the total number of outdoor sports for adults aged 25 and over reached 7.6 billion times, an average of 81.8 times per person per year. The top five items for users are road runs, bicycles, fishing, camping and hiking.
6-24 years old to participate in the project
Number of participants (10,000)
Percentage of population in this age group
Running, jogging and trail running
2270
28.10%
Cycling
1800
22.30%
Fishing activities
1460
18.00%
Camping activities
1420
17.50%
Hiking activities
1030
12.70%
total
7980
98.60%
Table 6 to 24 years old outdoor project participation in the United States
Over 25 years of participation in the project
Number of participants (10,000)
Percentage of population in this age group
Fishing activities
3250
15.70%
Running, jogging and trail running
3080
14.90%
Cycling
2480
12.00%
Hiking activities
2420
11.70%
Camping activities
2380
11.50%
total
13610
65.80%
Table U.S. Participation in Outdoor Projects for People Aged 25 and Over
(II) Size of U.S. outdoor sports subdivision industry
According to the statistics of the US Outdoor Foundation in 2012, the size of the US outdoor industry in 2012 was 644.6 billion U.S. dollars, equipment sales accounted for 20%, and outdoor services accounted for 80%. The industrial scale of more than US$50 billion includes the camping industry (143.4 billion U.S. dollars), water sports industry (87.2 billion U.S. dollars), bicycle industry (81.3 billion U.S. dollars), running industry (80.6 billion U.S. dollars), off-road driving (66.5 billion U.S. dollars), The snow season (531 billion U.S. dollars).
Outdoor projects
Equipment sales
Accounting
Outdoor service
Accounting
Industrial scale
Accounting
camping
18.61 billion
15%
124.77 billion
twenty four%
143.38 billion
twenty two%
water sports
19.42 billion
16%
66.78 billion
13%
86.2 billion
13%
bicycle
10.54 billion
9%
70.78 billion
13%
81.32 billion
13%
Running, climbing
12.25 billion
10%
68.38 billion
13%
80.60 billion
12 %
Off-road driving
13.16 billion
11%
53.33 billion
10%
66.49 billion
10%
Snow season sports
7.72 billion
6%
45.33 billion
9%
530.5 billion
8%
Motor sports
100.2 billion
8%
325 billion
6%
42.53 billion
7%
fishing
9.74 billion
8%
25.73 billion
5%
35.47 billion
5%
Wild ornamental
10.74 billion
9%
22.59 billion
4%
33.32 billion
5%
hunting
8.53 billion
7%
14.64 billion
3%
23.16 billion
4%
total
120.73 billion
100%
5248.2 billion
100%
645.55 billion
100%
Table of the scale of outdoor sports in the United States
(III) Constitution of Outdoor Service Industry in the United States
In the US outdoor service composition, catering and accommodation accounted for 12%, retail and wholesale accounted for 17%, entertainment and leisure accounted for 8%, information service 3%, technology service 4%, transportation accounted for 4%, land lease service 5 %, outdoor insurance 6%, other services 21%.
Figure U.S. Outdoor Service Industry Composition
(IV) Participation of Chinese Residents in Outdoor Sports
In 2013, of the 1.367 billion people in China, 60 million were engaged in outdoor sports such as climbing, rock climbing, and walking (4.38% of the total population).
At present, Chinese outdoor sports consumers appear to be younger, accounting for 53% of people aged 26 to 40 years old, and they are highly educated. University graduates (including specialists, undergraduates, and post-graduates) account for 80.4%. They are keen to climb mountains. There are three types of outdoor sports: hiking, camping and camping.
Figure Domestic Participation in Outdoor Projects
Figure of outdoor sports participation rates for all age groups in China
(V) Comparison of industrial scale and industrial structure between China and the United States
China's outdoor and sports overall market scale is 554.1 billion yuan, accounting for 0.88% of GDP; the overall outdoor and sports industry scale of the United States is 1,235 billion US dollars, accounting for 8% of GDP.
Sino-US industrial structure: The ratio of equipment supplies and service industry is 7:3 in China and 3:7 in the United States.
Compared with the U.S. market, China's outdoor and sports industry market has about 10 times the growth space, which is more from the explosive growth of the service industry.
Figure China and the United States outdoor industry scale and structure comparison
(6) Comparison and summary of outdoor sports between China and the United States
1. Compared with the United States, Chinese residents’ outdoor participation is far from enough. The United States currently has more than 300 million people and about 140 million people participate in outdoor sports, accounting for 49.4%. The population of China's participation in outdoor activities is only about 60 million people. In China's huge population base, participation is only about 5%.
Comparison of outdoor sports participation rates in the United States and China
2, the United States users favorite to participate in outdoor sports fishing, running and camping; Chinese users to participate in outdoor activities is to participate in climbing, hiking and camping. From the foregoing, it can be known that the outdoor sports industry in the United States has reached a mature stage, and the demand for fishing and camping industries is inseparable from its development stage. At present, China is in the early stages of industrial development. The excessively fast pace will inevitably hinder the development of fishing activities in China. At the same time, the development of the camping industry in China is also in its infancy. At this stage, the domestic camping industry is mostly targeted at high-end customers, and more than 80% of camping bases lack brand positioning and operation management. As a result, customer groups are limited and development is slow.
3. Americans are full of adventure spirits. Their culture and living habits are very different from those in China. This determines that our country's outdoor sports are less dangerous and less irritating than the United States. It also shows that the types and diversity of outdoor sports in our country are weaker than the United States. The future outdoor sports industry should focus on infrastructure and security work, actively study the mature outdoor sports experience in the United States, and develop diverse types of outdoor sports in China.
Outdoor sports activities should be based on the consumption habits and culture of Chinese residents, starting with the development of outdoor sports such as running, cycling, and mountaineering, and actively exploring the potential of new outdoor sports. At the same time, camping, kayaking, sailing, etc. should be established. Outdoor base.
The author of this article is Kai Tai Capital team of sports BANK partners, thanks to the creative team!
Sports BANK wishes you a happy Spring Festival
(END )
This article is taken from China's first "China International Sports Investment and Finance Report (2017), with a full set of nearly 1 million words. Currently, it is selling well. If you need, please contact WeChat 13520180908.
Reprint without welcome consent without written consent
Sports BANK Promotion
(For details, please click the blue link)
Entries are in progress: Invitations | Europe (Spain and Lausanne, Switzerland) High-end Seminar on Sports Trading March 4-11 | Banking School of Business Overseas Study Day 3
Entries are in progress: Invitations | Cambridge University Sports Law High-End Workshop March 19-25 | Banking School of Business Overseas Study Day 4
European high-end closed-end conference on February 5th | Banking School of Business Overseas Study Phase 2 | Registration is closed. Coming soon, full coverage will be provided. Stay tuned
Hot Top | China's first "China International Sports Investment and Finance Report (2017) Content Catalogue, a full set of nearly 1 million words
U.S. Sports High-End Closed Conference July 12-24, 2016 | Banking School of Business Overseas Study Day 1, Event Completed
Business cooperation, investment and financing services please add WeChat sportbanker
Media cooperation, submission, please add WeChat sportbankmedia
Sports BANK Wechat Matrix
nickname
We chat number
classification
Sports BANK
Sportbank
Sports Industry Information
Sports Advertising
Sportads
Sports resources distribution center
Banking Business
Sportbankschool
Banking Business Content Release
Stay updated, please pay attention (long press the micro signal to copy)
Sports BANK
The sports bank is an industry alliance of sports and related industrial organizations and entrepreneurs, investors, media personnel, and managers with common values. It is a business community with the mission of promoting innovation in sports and related industries. It is a platform + think tank + capital. The ecological innovation organization is a sports booster that promotes the growth of enterprises and industrial innovation.
This platform focuses on and provides information on the frontline of sports economy, investment and financing. The responsible person is Dr. Anfuxiu and his team. Dr. An, Hunan, Ph.D., Beijing Sport University, deputy leader of the drafting group of "Beijing Municipality on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports" in the psychology of Jiangsu Sports Industry Collaborative Innovation, and the Expert Team of "Beijing-Tianjin-Hebei Sports Industry Action Plan" The deputy team leader, the first executive of the Blue Book of Sports, and the chief sports advisor and strategy guest speaker of Anxin Securities, Dongxing Securities, Guosen Securities, Barclays Bank, and former executive secretary of the China Sports Industry Research Center of Peking University.
There are angel investors, VCs and PE investors in this background. If you have a good project, creative needs financing or docking, please contact us, thank you!
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