Aesthetic Conception of Graphic Application in Packaging Design

The design of the shop for sale matches the theme of the merchandise, which reflects the profound artistic conception of the tea culture and shows a very subtle feeling that is profound and unpredictable. Another example is Mr. Long Zhaoxiong's packaging design of “Western Han Dynasty ancient wine”. He took the Western Han Dynasty Mawangdui stacking patterns for graphic artistic design, reflecting the profound Chinese wine culture and the characteristics of regional culture. The situation and design of packaging design are the essence of designing life. Artistic conception is the synthesis of designer's intelligence, social life experience and artistic skills. In the packaging design, artistic conception is to send product information through graphic symbols. Consumers, when receiving graphic information, feel the unique humanistic care of the goods, thus enabling consumers to get better and create enthusiasm for buying.

Symbolic image-based design method

Packaging symbol image is used to represent the basic image of products or characterization products. It is a direct display of product features, functions, and values. It uses symbolic forms and artistic conceptions to form the relationship between the body (package) and the ontology (product), making them Interact, infiltrate, and integrate into a complete image. Because of the characteristics of symbolic images, the image elements are highly optional. Whether or not we can accurately grasp the aesthetic meaning of the symbol image depends on whether the logical relationship between the selected graphic element and the designer's expressed creative point is reasonable, and whether the corresponding relationship is accurate. Due to the characteristics of packaging design and the difference in people's understanding, it is plagued with the interpretation of the graphics. Therefore, it is very important to grasp the semantic meaning of graphic aesthetics. Fundamentally speaking, the artistic beauty of the images to be conveyed to the viewer is the designer's creative point. "One word and one figure" gave birth to "one type of polysemy". The integration of symbol imagery into the connotation of a package is not simply accomplished by adding an image element. Paying attention to the aesthetic mood is very important, whereas the design that is otherwise inconsistent is not artistically appealing. The meaning of symbols is included in the interpreter's interpretation or explanation of the object of intervention. How to give an appropriate image to a specific content requires both the linkage of various factors and the separation of various factors. For example, toothpaste should be different from shoe polish; orange juice should see the taste of sweet and sour; children's building blocks must have a guide with the image. The other meaning of the symbol lies in its symbolic mood. There is no similarity or causal link between the media and the pan-object, but it is a result of conventionality. It emphasizes the participation, imagination, and communication of the audience. Very subtle feeling. Aesthetic aesthetics is designed as aesthetics and artistic aesthetics are designed. It is more to guide the audience to understand the designer's intentions, and then the audience feels themselves, and strives to stimulate the audience's emotions and imagination in the packaging graphics. .

Concluding remarks

The Chinese telecom industry has a famous slogan: "All for communication." I think this is also a best expression for the nature and requirements of the designer. The improvement of the level of designers and the improvement of the quality of audiences have greatly promoted the artistic development of packaging design. The design style of this pursuit situation is precisely the trend of the times and the development of social culture.

(Text / Cai Wei Fan College)