In Europe and the United States, the collection shop is a mature and universal channel model for the retail market. At present, most of the world-wide collection shops are concentrated in Europe, with Paris, London, and Milan being the most common. In China, the collection stores have developed rapidly in recent years.
The more companies and retailers start to pay attention and explore the collection shop model.
Barneys New York
Judging from the current market conditions, the integrated stores are generally divided into several types of multi-brand stores, buyers, designer stores, lifestyle stores, department stores, and single stores.
With costumes as the mainstay, the company gathered more and more different products in the store to become an integrated shop and create a new clothing store model. Who said that the clothing store can not exist as a quiet and comfortable coffee shop? Who says the clothing store is boring and creative? There will be a breakthrough.
1. Multi-brand collection shop
Representative Store: Dover Street Market, IT
The main area of ​​the shop is generally 300 to 1000 square meters. A clothing store gathers a number of clothing brands. The brand positioning focuses on the popular clothing market with a clear preference. Each brand has its own clear positioning and customer base.
Dover Street Market
2. The buyer's collection shop
Representative shop: Luisa VIaRoma
The buyer's collection shop pays attention to the characteristics of the brand and pays attention to the fashion of the products, not the brand reputation and the designer's position. The goods are mostly selected by the shopkeepers or the shop's buyer team. They do not blindly follow the trend, but select the trend, and store The brand is complicated
There are numerous categories, but follow the concept of shop consistency. With a large number of fine models, a large number of incoming goods, fast turnover of goods for business characteristics.
LuisaVIaRoma
3, designer brand collection shop
Representative Store: Javece
Under the background of the escalation of individual fashion consumption, a designer brand integrated shop that integrates different designer works has emerged. The distinctive features of the designer brand integrated store come from the guiding nature, diversity, flexibility and limited edition of designer brands.
Sex. Because limited editions are the natural attributes of designer brands, designers are the leaders of the fashion trend, not the admirers, and the designer brands are forward-looking and instructive to the market.
Javece
4, lifestyle collection shop
Representative Shop: 10 Croso Como
The Lifestyle Store is also known as the Lifestyle Store, which locks in certain life styles. Products are all around this combination of styles. Lifestyle stores are generally not only selling apparel products, but also stationery, books, electronic products, food, plants, etc.
Living groceries complete the supply of a full range of lifestyle products targeted at consumers, and even some lifestyle stores have launched beauty clubs, galleries, hotels, and coffee shops.
10 Croso Como
5, department store boutique collection shop
Representative Store: Lane Crawford
Such stores are generally called “mini-departments†in terms of scale. They have the characteristics of department stores in the business model. However, due to the strong theme and the selection of goods, these stores are not like the general department stores. . There are many stores in the store
The existence of the form, the main area of ​​1000 ~ 5000 square meters. Department stores and multi-brand stores have a strong potential to promote the marketization of new brands.
Lane Crawford
6, single product collection shop
Representative shop: Tabio
As the name suggests, a single-product collection shop refers to a store that only manages one product. Unlike a single-brand store, a single-product collection store is a single-plus-multiple mix. The single reason is that this type of shop only operates a single product collection shop for specialization and quality.
Turn into the main features, and follow the trend, with a strong store style.
Japan Tabio
This article is transferred from: CHNWEPLUS
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