From the advent of 3D printing to the formal application in industrial manufacturing, more than 30 years have passed. Although 3D printing has the advantages of short manufacturing cycle and low cost, it has also developed in certain fields, but it has not been widely popularized so far. Even in the industrial sector, 3D printing is still not commercialized. The reason is mainly that people have misunderstood the concept of 3D printing. For most people, 3D printing is just a term "high on the ground", with the feeling of "black technology", almost no knowledge of the specific content of the technology.
At present, the media is intentionally or unintentionally packaging 3D printing into a "universal" technology, which is intended to arouse the general public's interest in 3D printing, and finally achieve the purpose of popularization. Most of the 3D printing related information that people come into contact with is the 3D printing aircraft, pistols and cars reported on the news media. However, such reports have not played a substantial role in the public's understanding and acceptance of 3D printing. Instead, they have misled people's understanding of 3D printing to a certain extent, and regarded 3D printing as "magic", arguing that the technology is omnipotent. After a technology is seriously misinterpreted, the popularization of the technology will be more difficult.
As a cutting-edge technology, universal promotion and people accept 3D printing, extensive media promotion is indispensable, and correct media promotion is more important. Therefore, the news media's coverage of 3D printing should focus on the objective elaboration of 3D printing technology itself, accurately communicating 3D printing technology knowledge to people, including the advantages and limitations of the technology, application fields, and traditional manufacturing. Differences and connections. After people have an accurate and reasonable understanding of 3D printing technology itself, the popularization of 3D printing technology and the formation speed of business models will naturally be faster.
In the popularization process of 3D printing technology, in addition to the excessive interpretation of the media, another dilemma lies in the lack of sufficient experience interaction. As an application technology, if more people can experience and feel the technology, it will naturally enhance people's recognition. It is also a cutting-edge high-tech, and people's recognition of VR (virtual reality) and holographic projection technology is much higher than 3D printing. The reason is that the former is more interactive, the participation rate of ordinary people is higher, and the degree of recognition and acceptance of the technology is naturally higher. The poor interactivity of 3D printing is mainly due to the complexity of the technology itself. Usually only professionally trained personnel can complete the entire process of 3D printers. For ordinary people, 3D printing is still a "black technology".
A new technology, from the advent of the world to the acceptance of the general public, always goes through a long process, as does 3D printing technology. Really let ordinary people accept and recognize 3D printing, and let 3D printing technology fully integrate into traditional manufacturing industry, and still need to make unremitting efforts. At the same time, 3D printing technology itself needs to be further developed to simplify the technical process and make it more suitable for today's commercial and civilian requirements.
(Editor)
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